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What you'll learn in my video above

Welcome to the creator's guide for Love Katie Doe-Eyes Eye-Opening Mascara!

See the results of Doe Eyes here!

Doe Eyes isn’t just another mascara.

It was created over two years by professional makeup artist Katie Clement-Lorford after working with women’s eyes for more than 25 years.

Every detail was designed to solve the problems women complain about most:

✨ Short-looking lashes
✨ Drooping lashes
✨ Smudging and transfer
✨ Lash extension dependency
✨ Heavy, clumpy formulas

The result?

✨ Extreme length
✨ Eye-opening lift
✨ Smudge-proof wear
✨ Fluttery definition
✨ Bigger-looking eyes
✨ The appearance of longer, fuller lashes without extensions

This is the reason Doe Eyes creates such strong reactions on camera.

People don’t just see longer lashes - they see a completely different-looking eye.

And that’s what stops the scroll.

See the results on Makeup Artist Katie here:

Most mascaras sell lashes - Doe Eyes sells eyes.

Women don’t buy it because they want black lashes. They buy it because:

✨ Their eyes look bigger
✨ Their eyes look more lifted
✨ They look more awake
✨ They look fresher
✨ They feel prettier
✨ They don’t need extensions anymore

This distinction is incredibly important when creating content.

Don’t focus on mascara - focus on transformation.

See the results on our customers here!

Doe Eyes is one of those rare products that demonstrates itself instantly.

Within seconds people can see:

✔ More length
✔ More lift
✔ More definition
✔ Less drooping
✔ Bigger-looking eyes

That’s why before-and-after content performs exceptionally well.

People don’t need to imagine the result - they can see it.

And visible transformation is what drives engagement, saves, shares, comments and sales.

What makes Doe Eyes Mascara different?

Women who:

✔ Feel their eyes look smaller than they used to
✔ Have hooded eyes
✔ Are tired of mascara smudging
✔ Are considering lash extensions
✔ Want to look more awake
✔ Want effortless everyday beauty
✔ Love beauty products that genuinely make a visible difference

The highest-converting Doe Eyes videos almost always begin with one thing:

A dramatic before-and-after.

The fastest way to create curiosity is: One eye with Doe Eyes. One eye without.

Let people see the difference immediately. When viewers can see the transformation instantly, they stop scrolling.

And when they stop scrolling, they start watching.

The first 3 seconds of your video matter more than everything that follows.

If people don’t stop scrolling, they never see the transformation.

The highest-performing Doe Eyes content almost always includes:

1. A visual hook

Show the result immediately. The fastest way to stop the scroll is:

✔ One eye with Doe Eyes
✔ One eye without
✔ Split screen before and after
✔ Before-and-after thumbnail
✔ Close-up lash transformation

People should instantly think:
“Wait… what’s happened to her eye?”

Curiosity is what earns attention.

2. A text hook

Your visual hook shows the transformation.

Your text hook creates the curiosity.

The two should work together.

For example:

Visual: One eye done, one eye undone.
Text: “Why is nobody talking about this mascara?”

or “I wasn’t expecting THIS.”

or “I think I’ve found the one.”

Simple wins.

3. The reveal

Once you’ve stopped the scroll, show the application and transformation.

Remember: People don’t buy mascara.

They buy:

✨ Longer-looking lashes
✨ More awake-looking eyes
✨ Lifted-looking eyes
✨ The confidence that comes with them

Focus on the transformation, not the product.

Here are some examples you could use, or come up with your own!

Curiosity Hooks (suggestions)

• Wait until you see the difference…
• I wasn’t expecting this.
• How is nobody talking about this mascara?
• This mascara should already be viral.
• This mascara is about to be everywhere.
• Possibly the best mascara in the world?!
• The beauty secret nobody knows about yet.
• This mascara changed my eyes completely.
• This mascara is ridiculously insane.
• The before and after shocked me.

Lash Extension Hooks (suggestions)

• People keep asking if I’ve had lash extensions.
• My lashes have never looked this long!
• This is what I wanted lash serum to do.
• Lash extension girls need to see this.

Hooded Eye Hooks (suggestions)

• Hooded eye girls… watch this.
• Finally. A mascara that doesn’t transfer.
• If mascara always ends up on your eyelids, watch this.
• This makes my hooded eyes more open!
• Hooded eyes? You need to see this.
• This improves the look of hooded eyes.

Bigger Eye Hooks (suggestions)

• This makes my eyes look HUGE.
• My eyes look so much more awake.
• Now I know why this mascara keeps selling out
• Bigger-looking eyes in seconds.
• This mascara changed my whole face.
• The lengthening mascara everyone wants.
• I can’t get over this before and after.

FOMO Hooks (suggestions)

• The mascara everyone’s about to discover.
• I found this mascara before it went viral.
• You’re going to see this mascara everywhere.
• This is your sign to try Doe Eyes.
• The mascara TikTok is about to become obsessed with.
• Watch this before it sells out.
• Remember where you saw this mascara first.

Smudge-proof Hooks (suggestions)

• Finally, a mascara that doesn’t smudge.
• Hooded eye girls need to see this mascara.
• The first mascara that survives my hooded eyes.
• I’ve finally found a mascara that stays put.
• No flakes. No smudges. Just really long lashes.
• The mascara that actually lasts all day.
• If every mascara ends up on your eyelids, watch this.
• This is what a truly smudge-proof mascara looks like.
• My favourite thing isn’t the length… it’s the fact it doesn’t move.
• This mascara passed the hooded eye test.

Visual Hook (suggestions):

Before & After: One eye with Doe Eyes. One eye without.

Text Hook (example):

“This smudge-proof mascara is insane!”

Then show:

✔ Application
✔ Length
✔ Lift
✔ Eye-opening effect
✔ End-of-day wear test

This combination consistently communicates both the emotional benefit and the practical benefit that women are looking for.

The best-performing Doe Eyes videos are usually the simplest.

That’s often all it takes.

The strongest FOMO hooks in the whole list are probably:

“I found it before it went viral.”

“Don’t say I didn’t tell you first.”

“Remember where you saw it first.”

“The mascara everyone’s about to discover.”

Every video should mention at least TWO of these three benefits:

✨ Longer lashes

✨ Bigger-looking eyes

✨ Smudge-proof wear

Because those are the three benefits most likely to drive purchases.

Length gets attention, bigger eyes create desire, and smudge-proof performance removes objections.

That’s a very powerful combination.

We're so excited for you to come on this journey with us!

Good luck with your Doe Eyes video creations!