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What you'll learn in my video above

Welcome to the creator's guide for Love Katie Doe-Eyes Eye-Opening Mascara!

See the results of Doe Eyes here!

Doe Eyes isn’t just another mascara.

It was created over two years by professional makeup artist Katie Clement-Lorford after working with women’s eyes for more than 25 years.

Every detail was designed to solve the problems women complain about most:

✨ Short-looking lashes
✨ Drooping lashes
✨ Smudging and transfer
✨ Lash extension dependency
✨ Heavy, clumpy formulas

The result?

✨ Extreme length
✨ Eye-opening lift
✨ Smudge-proof wear
✨ Fluttery definition
✨ Bigger-looking eyes
✨ The appearance of longer, fuller lashes without extensions

This is the reason Doe Eyes creates such strong reactions on camera.

People don’t just see longer lashes - they see a completely different-looking eye.

And that’s what stops the scroll.

See the results on Makeup Artist Katie here:

Most mascaras sell lashes - Doe Eyes sells eyes.

Women don’t buy it because they want black lashes. They buy it because:

✨ Their eyes look bigger
✨ Their eyes look more lifted
✨ They look more awake
✨ They look fresher
✨ They feel prettier
✨ They don’t need extensions anymore

This distinction is incredibly important when creating content.

Don’t focus on mascara - focus on transformation.

See the results on our customers here!

Doe Eyes is one of those rare products that demonstrates itself instantly.

Within seconds people can see:

✔ More length
✔ More lift
✔ More definition
✔ Less drooping
✔ Bigger-looking eyes

That’s why before-and-after content performs exceptionally well.

People don’t need to imagine the result - they can see it.

And visible transformation is what drives engagement, saves, shares, comments and sales.

What makes Doe Eyes Mascara different?

Women who:

✔ Feel their eyes look smaller than they used to
✔ Have hooded eyes
✔ Are tired of mascara smudging
✔ Are considering lash extensions
✔ Want to look more awake
✔ Want effortless everyday beauty
✔ Love beauty products that genuinely make a visible difference

The highest-converting Doe Eyes videos almost always begin with one thing:

A dramatic before-and-after.

The fastest way to create curiosity is: One eye with Doe Eyes. One eye without.

Let people see the difference immediately. When viewers can see the transformation instantly, they stop scrolling.

And when they stop scrolling, they start watching.

The first 3 seconds of your video matter more than everything that follows.

If people don’t stop scrolling, they never see the transformation.

The highest-performing Doe Eyes content almost always includes:

1. A visual hook

Show the result immediately. The fastest way to stop the scroll is:

✔ One eye with Doe Eyes
✔ One eye without
✔ Split screen before and after
✔ Before-and-after thumbnail
✔ Close-up lash transformation

People should instantly think:
“Wait… what’s happened to her eye?”

Curiosity is what earns attention.

2. A text hook

Your visual hook shows the transformation.

Your text hook creates the curiosity.

The two should work together.

For example:

Visual: One eye done, one eye undone.
Text: “Why is nobody talking about this mascara?”

or “I wasn’t expecting THIS.”

or “I think I’ve found the one.”

Simple wins.

3. The reveal

Once you’ve stopped the scroll, show the application and transformation.

Remember: People don’t buy mascara.

They buy:

✨ Longer-looking lashes
✨ More awake-looking eyes
✨ Lifted-looking eyes
✨ The confidence that comes with them

Focus on the transformation, not the product.

Here are some examples you could use, or come up with your own!

“This mascara should already be viral”

“Possibly the best mascara in the world?!”

“No wonder this mascara sells out”

“Okay… This mascara is REALLY good”

Visual Hook (suggestions):

Before & After: One eye with Doe Eyes. One eye without.

Text Hook (example):

“This smudge-proof mascara is insane!”

Then show:

✔ Application
✔ Length
✔ Lift
✔ Eye-opening effect
✔ End-of-day wear test

This combination consistently communicates both the emotional benefit and the practical benefit that women are looking for.

The best-performing Doe Eyes videos are usually the simplest.

That’s often all it takes.

The strongest FOMO hooks in the whole list are probably:

“I found it before it went viral.”

“Don’t say I didn’t tell you first.”

“Remember where you saw it first.”

“The mascara everyone’s about to discover.”

Every video should mention at least TWO of these three benefits:

✨ Longer lashes

✨ Bigger-looking eyes

✨ Smudge-proof wear

Because those are the three benefits most likely to drive purchases.

Length gets attention, bigger eyes create desire, and smudge-proof performance removes objections.

That’s a very powerful combination.

We're so excited for you to come on this journey with us!

Good luck with your Doe Eyes video creations!