The challenge…?
To find a natural-looking mascara that never clogs, smudges, flakes or runs – even after rubbing the eye or building up a sweat in the gym!
As a makeup artist, I have always been on the hunt for this holy grail of mascara…
The verdict…?
That search is now over with the revolutionary:
Blinc Amplified Mascara!
This little multi-wonder is a smudge-proof mascara that creates pretty, natural-looking lashes that never look ‘over-done or ‘over-caked’…
…and it won't run or smudge even if you kick up a sweat or have oily skin!
Plus, it looks really natural, just like your lashes - only better!
What makes this mascara so unique?
This ingenious mascara places a fine tube around each individual eyelash, and once it’s on, it isn’t going to budge!
For all-day or all-night wear, you can feel completely confident that your Blinc Amplified Mascara is not going to slide off your lashes down onto your face!
Pretty clever, huh?
And that’s not all…
Blinc Amplified Mascara is pretty much indestructible!
Once it’s in place, you can rub your eyes, cry, visit the gym or take a sauna, and it won’t smudge or flake…
…so no more panda eyes!
Enjoy wearing the Amplified Mascara on its own, or why not apply it over the top of your fave mascara (that currently smudges) to help seal it in!
And when you wish to remove the mascara tubes from your lashes, simply apply a little warm water and gently roll the tubes off (no makeup remover required!).
Results to expect
- Original tube forming technology revolutionises how you wear mascara as it places a fine tube around each individual eyelash, so once it’s on, it won’t budge!
- Flake-proof, smudge-proof and clump-proof for lashes that look great whatever you’re doing!
- Long-lasting powers, even for oily skin-and (better than waterproof!)
- Holds a lash curl, to help open your eyes for a more wide-awake look
- Ideal for contacts and sensitive eyes thanks to the healthy, non-irritating and non-penetrating formulation
- It creates pretty natural fluttery lashes that never look fake or cakey!
- It can be used as a seal over other mascaras, so you can use it with your fave mascara to make it smudge-proof, longer-lasting and boost its powers
Key ingredients:
- Beeswax - anti-inflammatory, moisturising, conditioning and protective with a creamy texture for a smooth look that’s naturally water-resistant
- Carnauba Wax – softens lashes for more voluminous and clump-free lashes that are hypoallergenic, so great for sensitive eyes, and it’s also water-repellent
- Acrylates copolymer - film formers that assist in creating water-resistant tiny tubes that protect each lash, to give you all-day wear without smudging, flaking or running
SIZE: Fill weight 8.5g
About the brand: Blinc
The Blinc eye makeup brand was founded in 1999 (now sold in over 30 countries!) with a mission to solve the most common mascara problems – clumping, flaking, smudging, running and ease of removal!
Blinc introduced the world to "tube-forming” mascara technology – helping solve all those traditional negative mascara issues found in oil-based paints, plus removing makeup was made easy!
Their passion is to continue creating innovative eye makeup that delivers problem-free, sleep-lasting wear that is effortless to remove.
The goal? To make the wearer “feel confident that you can do anything, knowing your makeup will look as perfect as when it was first applied, without worrying about the pesky matter of removal”.
About Beauty and the Boutique
Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.
Why Shop with Beauty and the Boutique?
- Worldwide Shipping - We deliver to over 100 countries
- Cruelty-Free Products - Nothing we sell is ever tested on animals
- Makeup Artist Approved - Every product is tried, tested, and loved by Katie
- Free How-To Guides - Step-by-step help included with your order
- You're Giving Back - We plant a tree and support global charities with every purchase
- 20% Off When You Buy 3 - Use gift code 20 at checkout
- Rated Excellent on Trustpilot - Trusted by thousands of happy customers
- Top Quality Store on Google Shopping - Verified and reliable
- Trusted Worldwide – Customers in over 100 countries shop with us
- What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.
About Makeup Artist Katie
Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.
