Beauty

hand-picked by Makeup Artist

Introducing Lord & Berry Jamais! Sheer Lipstick in 'Less is More'

Katie using Lord & Berry Jamais Sheer Lipstick in Less is More
Benefits of Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More on different skin tones
Scroll down to watch my use this Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More on porcelain skin
Lord & Berry Jamais Sheer Lipstick in Less is More on fair skin
Lord & Berry Jamais Sheer Lipstick in Less is More on dark skin
Lord & Berry Jamais Sheer Lipstick in Less is More on medium skin
Lord & Berry Jamais Sheer Lipstick in Less is More on deep skin
Lord & Berry Jamais Sheer Lipstick in Less is More results to expect
Why you'll love Lord & Berry Jamais Sheer Lipstick in Less is More
Beauty and the Boutique - Shipping worldwide, never tested on animals, makeup artist approved, free how-to guide, charities and perks
Beauty and the Boutique - Rated Excellent on Trustpilot
Scroll down to watch my use this Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More
Katie using Lord & Berry Jamais Sheer Lipstick in Less is More
Benefits of Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More on different skin tones
Scroll down to watch my use this Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More on porcelain skin
Lord & Berry Jamais Sheer Lipstick in Less is More on fair skin
Lord & Berry Jamais Sheer Lipstick in Less is More on dark skin
Lord & Berry Jamais Sheer Lipstick in Less is More on medium skin
Lord & Berry Jamais Sheer Lipstick in Less is More on deep skin
Lord & Berry Jamais Sheer Lipstick in Less is More results to expect
Why you'll love Lord & Berry Jamais Sheer Lipstick in Less is More
Beauty and the Boutique - Shipping worldwide, never tested on animals, makeup artist approved, free how-to guide, charities and perks
Beauty and the Boutique - Rated Excellent on Trustpilot
Scroll down to watch my use this Lord & Berry Jamais Sheer Lipstick in Less is More
Lord & Berry Jamais Sheer Lipstick in Less is More

Introducing Lord & Berry Jamais! Sheer Lipstick in 'Less is More'

£23

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worldwide shipping

Shipping worldwide today!

Never tested on animals

none of the products are ever tested on animals

Your purchase helps us fund small charities making a big difference

Your purchase helps us fund small charities making a big difference

A tree is planted in your honour every time you shop with us

A tree is planted in your honour every time you shop with us

Every product is hand-picked by Makeup Artist & Founder Katie

Every product is hand-picked by Makeup Artist & Founder Katie

Every item comes with a how-to guide so you can get the best results from home!

Every item comes with a how-to guide so you can get the best results from home!

Why you'll love it

Picked by Katie

by Makeup Artist

It’s time to indulge in the lip secret that everyone will be talking about!

Get ready to embrace the power of sheer and glossy perfection with Lord & Berry’s:

Jamais! - Sheer Lipstick in ‘Less Is More’

Say goodbye to dryness and hello to a lip experience that keeps you looking and feeling your best!

Prepare to embrace a touch of pure elegance with the Lord & Berry Jamais! - Sheer Lipstick in the shade Less Is More. 

This beautifully sheer formula enhances your lips with a natural, barely-there flush that complements every skin tone. Whether you're going for a subtle daytime look or an understated evening allure, this shade brings out the best in you - effortlessly.

Plus, the stunning shade is designed to flatter every skin tone, making it your new go-to for a fabulous finish…

What makes this lipstick so unique?

Less Is More is all about subtle sophistication!

Prepare to dazzle with this feather-light gem that provides an enchanting mix of sheer to medium buildable coverage, all while delivering a stunning, glossy finish.

The soft, natural tint enhances your lips with a delicate wash of colour. At the same time, the dreamy, weightless and nourishing formula makes your lips look plumper, smoother and naturally radiant with every application.

Less Is More’s sheer colour gives you just enough pigment to enhance your natural lip colour while adding a soft, dewy finish for an instantly fresh look.

Enriched with nourishing ingredients such as Sunflower Oil, you can count on your lips to stay hydrated and feel luxuriously comfortable and non-sticky all day…

…it’s the ideal balance of sheer elegance and long-lasting comfort!

And that’s not all…

Lord & Berry Jamais! - Sheer Lipstick in the shade Less Is More is perfect for every occasion, from a casual day out to a glamorous evening. 

The buildable formula allows you to layer more colour for a bolder look. Plus, it’s crafted to keep your lips feeling soft, supple, and moisturised all day.

Discover the secret to effortlessly stunning and sheer lips with Less is More! 

Results to expect
  • Creates a natural, sheer tint that enhances your lips' natural beauty
  • Glides on smoothly with a lightweight, comfortable feel
  • Delivers long-lasting hydration, leaving lips soft and moisturised
  • Adds a subtle, radiant shine for a fresh and youthful look
  • Buildable coverage that allows you to dial up the intensity as desired
  • Plumps and smooths lips, reducing the appearance of fine lines
Key ingredients 
  • Sunflower Seed Oil Packed helps to lock in moisture, ensuring your lips stay soft, smooth & conditioned
  • Vitamin E helps repair & soothe dry lips while protecting against environmental stressors like UV rays & pollution

SIZE: 4g / 0.14 Oz

About the brand: Lord & Berry

Lord & Berry is a boutique Italian fashion house that has revolutionised makeup into a vital fashion accessory since 1992. Dedicated to creating style, Lord & Berry has been a firm favourite backstage during Milan and Paris fashion weeks for years. They combine modern textures and contemporary colours with the highest-quality raw materials and hypoallergenic ingredients to create premium products.

About Beauty and the Boutique

Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.

Why Shop with Beauty and the Boutique?
  • Worldwide Shipping - We deliver to over 100 countries
  • Cruelty-Free Products - Nothing we sell is ever tested on animals
  • Makeup Artist Approved - Every product is tried, tested, and loved by Katie
  • Free How-To Guides - Step-by-step help included with your order
  • You're Giving Back - We plant a tree and support global charities with every purchase
  • 20% Off When You Buy 3 - Use gift code 20 at checkout
  • Rated Excellent on Trustpilot - Trusted by thousands of happy customers
  • Top Quality Store on Google Shopping - Verified and reliable
  • Trusted Worldwide – Customers in over 100 countries shop with us
  • What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.
About Makeup Artist Katie

Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.

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Watch it in Action

Ingredients

The Magic Formula Inside:
  • This lightweight oil is packed with vitamins A, D, and E, delivering intense hydration and locking in moisture for smooth, supple lips. Its antioxidant properties help protect your lips from environmental stress, while the non-greasy texture keeps them soft and silky throughout the day.

  • Vitamin E is a powerful antioxidant that protects your lips from environmental stressors like UV rays and pollution. It helps to repair and heal dry, cracked lips by locking in moisture and speeding up recovery, leaving your lips hydrated, smooth, and healthy-looking.

  • Ascorbyl Palmitate, a gentle yet powerful oil-soluble form of Vitamin C, works wonders for lips by penetrating the delicate skin to deliver antioxidant protection against free radicals and environmental stress. It supports collagen synthesis, helping maintain plumpness and smoothness while reducing fine lines. Additionally, it brightens and evens out lip tone, leaving them soft, nourished, and radiant.

Not Tested On Animals

Nut Free

Hypoallergenic

Vegan

Paraben Free

Gluten Free

OCTYLDODECANOL, TRIMETHYLOLPROPANE TRIISOSTEARATE, POLYBUTENE, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX), CAPRYLIC/CAPRIC TRIGLYCERIDE, VP/HEXADECENE COPOLYMER, POLYETHYLENE, VP/EICOSENE COPOLYMER, TRIISODECYL TRIMELLITATE, STEARALKONIUM BENTONITE, MICA, PHYTOSTERYL ISOSTEARATE, PROPYLENE CARBONATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL UNSAPONIFIABLES, TOCOPHERYL NICOTINATE, PARFUM (FRAGRANCE), ASCORBYL PALMITATE, TOCOPHEROL, DICALCIUM PHOSPHATE, BHT, LINALOOL, LIMONENE, TIN OXIDE. [+/- MAY CONTAIN: TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), BLUE 1 (CI 42090), YELLOW 5 (CI 19140), YELLOW 6 (CI 15985), RED 6 (CI 15850), RED 7 (CI 15850), RED 28 (CI 45410)].

ACID % IN FORMULA – BREAKDOWN FROM INGREDIENTS ABOVE:

TITANIUM DIOXIDE – 1.1%

THE PERCENTAGES OF EACH ACID WITHIN THE JAMAIS SHEER LIPSTICK ARE COMPLIANT IN THE EU, US, CANADA AND AUSTRALIA AND ALL FALL WITHIN THE SAFETY LAWS SET.

Tips for best results

Step
1

Take your lipstick & apply to your top & bottom lip

Step
2
Smudge your lips together to blend

Smudge your lips together to blend

Step
3
Dab into the lipstick bullet with your ring finger

Dab into the lipstick bullet with your ring finger

Step
4
Dab & blend onto apples of cheeks & up towards top of ear

Dab & blend onto apples of cheeks & up towards top of ear

Step
5
Ta-daah! Enjoy beautiful, plump & co-ordinated lips & cheeks!

Ta-daah! Enjoy beautiful, plump & co-ordinated lips & cheeks!

Customers love it

What they're saying
I have never felt so confident!
I have never felt so confident with my make-up since I started watching Katie. I love all these products and the results are amazing! Thank you so much Katie and all the team at Beauty and the boutique! You are awesome!

Rachael H

I’m now officially a follower
First time I have seen one of your videos!! So enjoyed it, very detailed, love how you don’t cut/fast forward/speed up… leaving enough time to see your techniques & products!

Renee F

The perfect solution!
I love these videos, feels like we’re just a couple girlfriends hanging out, one of whom has wayyy better make up lol. I’ve never worn blush, but you made it look so easy so I took the plunge & bought the Daniel Sadler contour duo & watercolor blush- and I love them both!

Holley C

I have bought a lot of products & love them all!
Sometimes I try products from other websites but ALWAYS go back to Katie and her team. Thank you again for your amazing recommendations, advice & excellent tutorials

Vicky C-S

What a lovely surprise!
I love that you do tutorials of how and where to apply and am so pleased with the results. Each item was beautifully wrapped, I liked the free feel good 7 day challenge booklet and the sweet treats really made me smile! Thank you I will definitely be ordering again now I have seen the quality of your products! Xx

Alicia B

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