Do you want to experience a mature skin revolution… and dream of a firmer, more sculpted jawline? 

Look no further! 

The search for the ultimate solution to combat ageing in this delicate area is here, thanks to a revolutionary serum from PRAI Beauty!

Say hello to youthful, lifted skin that radiates confidence from the inside out with:

Ageless Jawline Uplift Serum

This new ageless skin product offers a firmer, more sculpted jawline for timeless elegance: 

Elevate your skincare regimen and reveal a smoother, more sculpted profile with this multifaceted skincare innovation that goes beyond typical serums!

Imagine a serum that not only tones and lifts your jawline but also revitalises and nourishes your skin from within. 

More than just a serum - PRAI Beauty's Ageless Jawline Uplift Serum is a transformative experience that enhances firmness and elasticity while promoting a rejuvenated appearance over time.

What makes this serum so unique?

Finally, a skincare solution that combines the benefits of targeted lifting with luxurious, skin-loving ingredients for a visibly uplifted jawline you'll love to flaunt!

This breakthrough formula is designed to redefine your profile with targeted efficacy.  

Unlock a more defined jawline with PRAI Beauty's Ageless Jawline Uplift Serum thanks to the innovative formula of potent peptides, flexible tensors, Hyaluronic Acid and Vitamins. 

With continued use, enjoy visible improvements in jawline contour and skin elasticity thanks to these clever ingredients:

Uplevity™

A peptide-based ingredient that supports skin firmness and elasticity by targeting sagging skin and promoting a visibly lifted jawline. It helps counteract the force of gravity on the skin and is a high-performing and sustainable tetrapeptide inspired by microcurrent devices that mimics the benefits of electrical stimulation, such as boosting mbnl1 protein levels, collagen contraction, and mitochondrial function on the skin for a lifted appearance and reduced visibility of wrinkles.

Advanced Flexible Tensors

Advanced Flexible Tensors provide an instant lifting and firming effect by creating a flexible, breathable film on the skin's surface. This tightens as it dries, smoothing out fine lines and wrinkles for a more youthful appearance. They also enhance skin elasticity and resilience, maintaining a firmer look throughout the day. Incorporating these tensors into our serum ensures immediate smoothing and long-term skin texture and firmness improvement that redefines the jawline for a more youthful appearance.

Vitamins C & E 

These vitamins offer a comprehensive range of benefits, delivering potent antioxidant protection, brightening skin tone, and reducing the appearance of fine lines and wrinkles around the jawline. Vitamin C penetrates the skin to stimulate collagen production, smooth wrinkles, even skin tone, and protect against free-radical damage. It's perfect for repairing, hydrating, and conditioning dry skin, making it essential for a brighter, more radiant complexion. Vitamin E combats dryness and loss of elasticity, neutralises sun damage and free radicals, and prevents premature ageing signs like fine lines and sagging. 

Together, these powerful antioxidants help your skin look and feel younger and healthier for longer!

Hyaluronic Acid

Hyaluronic Acid, known as the "Fountain of Youth," plumps and fills wrinkles by holding up to 1,000 times its weight in water. This keeps your skin hydrated, bouncy, and youthful, reducing wrinkles and promoting a radiant complexion. A daily boost of Hyaluronic Acid ensures your skin stays moisturised, smooth, and protected.

And that’s not all…

…beyond lifting and firming, the Uplift Serum also helps improve circulation in the applied areas. Enhanced blood flow promotes healthier skin by delivering essential nutrients and oxygen, which can lead to a more radiant and glowing complexion!

Embrace the confidence that comes with a youthful, lifted appearance, and take the first step towards transforming your skin today with the magic of PRAI Ageless Jawline Uplift Serum!

Results to expect

• A more defined jawline designed for a contoured appearance
• Enhanced firmness & elasticity to promote a revitalised look thanks to the game-changing peptide-infused formula
• Experience gradual improvements in jawline definition and firmness over time with regular use
• Smoother and tighter skin texture, reducing the appearance of fine lines and wrinkles for a more youthful complexion
• Increased hydration levels, ensuring a plump and supple feel to the skin throughout the day
• Enhanced resilience against environmental stressors, helping to protect and fortify your skin barrier
• Improved overall skin radiance, imparting a healthy and glowing appearance
• Boosted confidence with visibly lifted and sculpted facial contours, empowering you with a renewed sense of beauty!

Key ingredients 

• Uplevity™, a peptide-based ingredient, supports skin firmness and elasticity by targeting sagging and promoting a visibly lifted jawline
• Advanced Flexible Tensors in the serum provides lifting, smoothing and pro-ageing effects, helping to visibly tighten and redefine the jawline for a more youthful appearance
• Vitamins C & E that deliver potent antioxidant protection, helping to brighten skin tone and reduce the appearance of fine lines and wrinkles around the jawline
• Hyaluronic Acid hydrates and plumps the skin, helping to reduce the appearance of wrinkles and fine lines

SIZE: 30 ml

About the brand: PRAI Beauty

PRAI Beauty was founded by beauty industry veteran and animal philanthropist Cathy Kangas to provide a skincare brand that catered for women of all ages and helped animals at the same time! Because love for animals is at the heart of the PRAI brand (both PETA Cruelty-Free and Leaping Bunny certified), each sale helps fund animal rescue efforts across the globe with their PRAI for Paws initiative and Free the Shelters campaign, amongst others. Also, the key to the PRAI Beauty brand is the crucial value that ageing is a privilege – and that every woman deserves to love the skin she’s in.
With targeted solutions for real women and real-life problems, PRAI offers high-performance ingredients at affordable prices with products guaranteed to make a visible difference to skin.

About Beauty and the Boutique

Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.

Why Shop with Beauty and the Boutique?

• Worldwide Shipping - We deliver to over 100 countries
• Cruelty-Free Products - Nothing we sell is ever tested on animals
• Makeup Artist Approved - Every product is tried, tested, and loved by Katie
• Free How-To Guides - Step-by-step help included with your order
• You're Giving Back - We plant a tree and support global charities with every purchase
• 20% Off When You Buy 3 - Use gift code 20 at checkout
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• Trusted Worldwide – Customers in over 100 countries shop with us
• What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.

About Makeup Artist Katie

Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.