hand-picked by Makeup Artist
Introducing CODE Beautiful VLM Volumising & Lengthening Mascara
Why you'll love it
by Makeup Artist
Does your mascara make you feel confident?
It’s incredible what longer-looking lashes can do for a woman’s confidence!
Long lashes create a feminine, doe-eyed effect, making our eyes look bigger, wider and even brighter!
Why you need this mascara!
If you’ve always dreamed of longer, glossier lashes, then this mascara is going to be your wish-come-true!
Live out your wildest lash dreams with the CODE Beautiful VLM ‘Volumising & Lengthening Mascara’.
Developed by two beauty experts who went on a mission to find the ultimate mascara... and couldn’t, so set about creating their own CODE Beautiful VLM.
What makes VLM unique?
CODE Beautiful VLM has all the right features; giving fabulous lash lift and length, no smudging or flaking, is tear-proof, plus it contains ingredients that encourage lash growth!
Have naturally short lashes?
You’ll have to convince friends that you’re not wearing lash extensions when wearing this mascara!
There is a remarkable difference when applied to sparse, short or stumpy lashes, giving such a natural yet elevated finish.
And that’s not all…
What’s more, this mascara is buildable, with one coat perfect for the day, but if you want a more dramatic look at night, there’s no need to take it off to start again; just add one, two or three additional coats for the full-on effect!
Results to expect:
- Long lashes create a feminine, doe-eyed effect, making our eyes look bigger, wider and even brighter
- Genius formulation that instantly gives the appearance of long fluttery lashes!
- Innovative ‘build on build’ technology lets you choose your lash look from natural to dramatic depending on how much you apply
- Unique bristle brush containing different length bristles designed to coat every lash, distributing the perfect amount of product each time
- Helps to encourage your own lash growth thanks to vitamins and waxes in the formulation
- Carnauba Wax - helps soften your lashes and make them appear thicker, longer and more voluminous! Being water-repellent and hypoallergenic means it’s great for even sensitive eyes
- Nylon 6 - tiny synthetic high-quality nylon fibres that attach to the lash tips to extend, build, and plump up the lashes for that glamorous false eyelash effect without wearing fake lashes, lash extensions or a lash lift
- Bamboo Extract - rich in natural silica that encourages hair growth and helps boost and plump lashes for longer, fuller-looking lashes
- Vitamin E - helps support healthy lashes thanks to its natural antioxidant effects that could encourage hair growth for longer, more voluminous lashes
About the brand: CODE Beautiful
Founded in 2014 by sisters Sarah and Emma Cross, CODE Beautiful delivers quality cosmetics for everyone by creating products based on consumer feedback and upgrading the way they are produced and perform so that every customer looks and feels at their very best!
At Beauty and the Boutique...
We love beauty and animals – so you always know the products we sell are never tested on animals.
Watch it in Action
Carnauba Wax helps soften your lashes and makes them appear thicker, longer and more voluminous! It also has a high melting point and is water-repellent, which protects lashes from tears and creates a non-stick effect - perfect for mascara formulation. Carnauba Wax is hypoallergenic, so it's great for even sensitive eyes. Plus, because it's a very emollient wax, it makes applying mascara much smoother with silkier lashes as a result!
Bamboo Extract is shown to be a source of natural antioxidants with skin-soothing properties and protects the hair and skin against bacteria and fungus. The extract is rich in natural silica that encourages hair growth and helps make your lashes stronger! Plus, Bamboo boosts and plumps lashes for a fuller body to create more resilient and healthier-looking lashes.
Nylon 6 are high-quality nylon fibres that help give your lashes the look of greater volume and length! The nylon fibres effortlessly enhance the fullness of lashes to give you that glamorous false eyelash effect without wearing fake lashes, lash extensions or a lash lift. The fibre mascaras are infused with tiny synthetic fibres that attach to the lash tips to extend, build, and plump up the lashes!
Antioxidant Vitamin E helps to balances and hydrate skin with healing and anti-inflammatory benefits to keep your skin protected and calm, especially useful for products near the sensitive eye area. Vitamin E may also support healthy lashes thanks to its natural antioxidant effects that could encourage hair growth for longer, more voluminous lashes!
Not Tested On Animals
Sustainable Palm Oil
AQUA (WATER), CETYL ALCOHOL, CI 77499 (IRON OXIDES), ORYZA SATIVA BRAN CERA (ORYZA SATIVA (RICE) BRAN WAX), COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX), STEARIC ACID, VP/VA COPOLYMER, GLYCERIN, VP/HEXADECENE COPOLYMER, HYDROXYETHYLCELLULOSE, AMINOMETHYL PROPANOL, CELLULOSE, PHENOXYETHANOL, SORBITOL, HELIANTHUS ANNUUS SEED OIL (HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL), GALACTOARABINAN, ETHYLHEXYLGLYCERIN, PANTHENOL, TOCOPHEROL, PLANTAGO PSYLLIUM HUSK POWDER, BETA-SITOSTEROL, SQUALENE, POLYSORBATE 60, DISODIUM PHOSPHATE, SODIUM PHOSPHATE.
Customers love it
Best my lashes have looked!“ Wow I'm delighted thank you! The Code VLM Mascara is amazing. I'm in my 40s and have short eyelashes. Other lengthening mascara I've tried are horrible to use, leaving me with clumped lashes. Code VLM was easy to apply and with one coat my lashes looked the best they've ever looked! ”
Best I've ever used!“ Love love love the code vim mascara, looks so natural but lengthens my lashes better than anything I've used before. ”
Thank you!“ Can I just say a big THANK YOU Katie and the team for working so hard and picking the best products out there! I can't get enough of the products you recommend, so happy to have finally found quality products that work ”
Never been so happy!“ I love everything I have bought from them and can’t remember the last time I’ve been so happy with my make-up and appearance. The video tutorials are KEY to my make-up success! Thank you Beauty and the Boutique!! ”
Amazing customer service!“ I love this company and the products! The customer service is amazing - the positive way they do business is one of the reasons I continue to order!! ”
How business should be run!“ For an example of how to run an online business, look no further than Beauty and the Boutique. Their customer service is outstanding. Delivery is quick with no issues and the products are made so you feel that your are buying bespoke beauty at great prices. Friendly. Efficient. Human. ”
I love every product!“ I buy from beauty and the boutique all the time now, every product I love, Katie makes great videos easy to follow. Goods arrive quickly and beautifully packaged , with lovely touches added. ”