Beauty

hand-picked by Makeup Artist

Introducing IZI Beauty Empowered Lipstick in 'Purpose'

IZI Beauty Empowered Lipstick in Purpose
Benefits of IZI Beauty Empowered Lipstick in Purpose
IZI Beauty Empowered Lipstick in Purpose on different skin tones
IZI Beauty Empowered Lipstick in Purpose on porcelain skin
IZI Beauty Empowered Lipstick in Purpose on fair skin
IZI Beauty Empowered Lipstick in Purpose on medium skin
IZI Beauty Empowered Lipstick in Purpose on dark skin
IZI Beauty Empowered Lipstick in Purpose on deep skin
IZI Beauty Empowered Lipstick in Purpose results to expect
Why Katie loves IZI Beauty Empowered Lipstick in Purpose
Beauty and the Boutique rated excellent on Trustpilot
Beauty and the Boutique order perks, charity and planting trees
Scroll down to discover more IZI Beauty Empowered Lipstick in Purpose tips
IZI Beauty Empowered Lipstick in Purpose
IZI Beauty Empowered Lipstick in Purpose
Benefits of IZI Beauty Empowered Lipstick in Purpose
IZI Beauty Empowered Lipstick in Purpose on different skin tones
IZI Beauty Empowered Lipstick in Purpose on porcelain skin
IZI Beauty Empowered Lipstick in Purpose on fair skin
IZI Beauty Empowered Lipstick in Purpose on medium skin
IZI Beauty Empowered Lipstick in Purpose on dark skin
IZI Beauty Empowered Lipstick in Purpose on deep skin
IZI Beauty Empowered Lipstick in Purpose results to expect
Why Katie loves IZI Beauty Empowered Lipstick in Purpose
Beauty and the Boutique rated excellent on Trustpilot
Beauty and the Boutique order perks, charity and planting trees
Scroll down to discover more IZI Beauty Empowered Lipstick in Purpose tips
IZI Beauty Empowered Lipstick in Purpose

Introducing IZI Beauty Empowered Lipstick in 'Purpose'

£27

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Shipping worldwide today!

none of the products are ever tested on animals

Your purchase helps us fund small charities making a big difference

A tree is planted in your honour every time you shop with us

Every product is hand-picked by Makeup Artist & Founder Katie

Every item comes with a how-to guide so you can get the best results from home!

Why you'll love it

by Makeup Artist

Looking for the one lipstick that goes with everything?

This perfect, timeless shade is about to become your new best friend. With a universally flattering hue that complements every skin tone (and a skin-loving formula that soothes your lips!), it’s the effortless elegance your makeup bag has been waiting for.

Get ready – the ultimate go-to lipstick from IZI Beauty is just one swipe away!

Empowered Lipstick in ‘Purpose’

Ready to add the perfect finishing touch to any look?

‘Purpose’ is a universal mauve-nude and the ultimate, timeless lipstick every woman needs. With neutral undertones that complement every skin tone, it’s the understated elegance you can reach for every day…

…whether you’re at the office, out with friends, or on a date!

Its creamy, hydrating formula glides on effortlessly, providing comfort and long-lasting wear that keeps your lips feeling as good as they look. Soft, sophisticated, and beautifully versatile, ‘Purpose’ effortlessly enhances your natural beauty.

Make this classic, elegant hue your new go-to and elevate your everyday look with ease.

What makes this lipstick so unique?

‘Purpose’ is the ultimate go-to for timeless elegance and effortless sophistication. This universally flattering luxe mauve-nude shade, with its neutral undertones, adds a quiet yet undeniable charm to your look, making every moment feel just a little more polished.

With one swipe, your lips are draped in a rich, hydrating colour that feels as luxurious as it looks. The ultra-nourishing formula glides on smoothly, leaving a silky-soft finish that lasts from morning to night.

Step out with lips that exude refined beauty - no fuss, just pure elegance. 

Infused with nourishing ingredients

‘Purpose’ is the ultimate in classic sophistication. 

Infused with nourishing oils and rich emollients that glide on like silk, it offers your lips a wave of lightweight hydration and smooth, velvety comfort, delivering the perfect balance of sophistication and care.

Jojoba Seed Oil

Jojoba oil, prized for its lightweight texture and rich in oleic, lignoceric, and gondoic acids, is a powerhouse for hydrating lips. It forms a protective barrier, locking in moisture while shielding against environmental stressors. This oil's emollient properties soften and smooth lips, keeping them supple and preventing dryness or cracking. Ideal for sensitive skin, Jojoba oil is a go-to ingredient in lip care, ensuring lips remain soft, smooth, and well-nourished with regular use.

Shea Butter & Kokum Butter

A blend of two butters provides deep moisture to prevent lips from drying out. Shea butter, derived from the seeds of the shea tree, deeply hydrates and nourishes the lips, creating a protective barrier against harsh elements. Combined with Kokum butter, known for its potent emollient properties, this duo ensures your lips stay soft, smooth, and supple. Together, they offer the ultimate lip care experience, keeping your lips healthy and beautifully moisturised.

Vitamin E

Vitamin E oil's reparative and soothing properties protect your lips from irritation and sun damage while subtly plumping them for a fuller appearance. This makes it perfect for treating dry, cracked lips, restoring moisture, and ensuring your lips stay soft, smooth, and healthy. Ideal for daily use, it not only heals but also enhances your lips, giving them a naturally beautiful appearance.

And that’s not all…

A timeless mauve with endless possibilities — swipe it on lips or tap it on cheeks for an effortlessly polished glow. With its classic tone and creamy, skin-loving texture, ‘Purpose’ by IZI Beauty is the ultimate go-to. 

Elegant, essential, and always in style — this is the lipstick everyone needs in their makeup collection.

Results to expect
  • Universally flattering mauve nude delivers a refined, elegant & effortless wash of colour, enhancing your natural beauty with ease
  • Ultra-nourishing, skincare-infused formula delivers deep hydration and all-day comfort, leaving lips soft and smooth
  • Silky, creamy texture glides effortlessly for a smooth, polished finish
  • Infused with shea butter, jojoba oil, and vitamin E to condition, soften, and protect delicate lips
  • Vitamin E is rich in antioxidants to help soothe, repair, and care for your lips
  • Shea butter offers deep moisture and a plush, cushiony feel
  • Jojoba oil helps lock in hydration, keeping lips supple and cared for all day
  • The perfect everyday versatile hue for a polished, graceful look - whether you're at the office, brunch, or a night out
  • A must-have for your collection, this shade effortlessly elevates your style, adding a touch of understated elegance whenever you need it

SIZE: 3.75g / 0.13 fl oz

About the brand: IZI Beauty

IZI Beauty melds beauty and wellness, offering plant-based, high-performance formulas for all skin tones. This hybrid makeup includes nourishing ingredients and luxurious shades, enabling a conscious switch from synthetic products to clean, eco-friendly options. IZI Beauty values transparency, inclusivity, honesty, and responsibility, striving to reflect these principles in everything they do. Named after Parm Atwal-Uddin, the founder's children, IZI Beauty aims to make a lasting, positive impact on the environment by offsetting CO2 emissions through initiatives like the Carbon Tanzania project. Driven by our customers' needs, they continuously innovate to provide the clean, high-quality products the community deserves.

At Beauty and the Boutique…

We love beauty and animals – so you always know the products we sell are never tested on animals. 

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Ingredients

The Magic Formula Inside:
  • Jojoba oil, prized for its lightweight texture and rich in oleic, lignoceric, and gondoic acids, is a powerhouse for hydrating lips. It forms a protective barrier, locking in moisture while shielding against environmental stressors. This oil's emollient properties soften and smooth lips, keeping them supple and preventing dryness or cracking. Ideal for sensitive skin, Jojoba oil is a go-to ingredient in lip care, ensuring lips remain soft, smooth, and well-nourished with regular use.

  • Shea butter is a powerhouse for lip care, known for its anti-inflammatory properties that soothe and relieve itching, making it ideal for inflammatory skin conditions on the lips. This luxurious butter deeply moisturizes, creating a protective barrier against moisture loss and harsh weather. Packed with vitamins and fatty acids, it nourishes and enhances lip elasticity, smoothing fine lines and wrinkles while promoting overall skin health. Shea butter's healing abilities repair cracked lips and maintain softness, making it a go-to ingredient in effective lip balms and treatments for ensuring hydrated, healthy lips.

  • Garcinia Indica Seed Butter, or Kokum Butter, is a powerhouse for lip care, enhancing elasticity and fortifying the skin's natural barrier. Packed with essential fatty acids, it firms the lips, smoothing away fine lines while creating a protective shield against moisture loss and environmental aggressors. This butter deeply moisturizes and nourishes, keeping lips soft and hydrated, while its anti-inflammatory properties soothe irritation and aid in healing. Perfect for maintaining healthy lips, Garcinia Indica Seed Butter ensures a smooth, resilient, and comfortably moisturized feel with every application.

  • Vitamin E oil, with its reparative and soothing qualities, is a powerful protector for your lips, shielding them from irritation and sun damage. Its subtle plumping effect gives your lips a fuller look, making it perfect for treating dry, cracked lips and restoring moisture. Ideal for daily use, Vitamin E not only heals but also enhances your lips, giving them a naturally beautiful appearance.

  • Castor seed oil is a powerhouse for lips, delivering intense moisturisation to prevent dryness and chapping while forming a protective shield. Packed with antioxidants like vitamin E, it fights free radicals, staving off premature ageing and smoothing fine lines. Its anti-inflammatory properties soothe and heal cracked lips while providing a natural glossy finish. This versatile oil is a go-to for achieving smooth, youthful lips without irritation.

  • Rice bran wax is prized in skincare for its ability to deeply moisturize and lubricate the skin while forming a protective barrier that minimizes moisture loss. Maintaining optimal hydration levels effectively prevents skin from becoming dehydrated and dry, promoting a smoother and more supple complexion over time.

    Sunflower seed wax, rich in essential fatty acids, vitamins A, D, and E, is a potent ingredient for skin repair and protection. These nutrients not only nourish the skin but also act as powerful antioxidants, combating the oxidation of skin lipids that can lead to premature aging and damage. This nourishing process, like a pampering spa treatment, helps replenish and strengthen the skin's natural barrier, enhancing its resilience and overall health.

Not Tested On Animals

Fragrance Free

Vegan

Paraben Free

Gluten Free

Hypoallergenic

RICINUS COMMUNIS (CASTOR) SEED OIL, CAPRYLIC/CAPRIC TRIGLYCERIDE, POLYGLYCERYL-3 CAPRATE, HYDROGENATED CASTOR OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX / CIRE DE CANDELILLA, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, COPERNICIA CERIFERA (CARANAUBA) WAX / CIRE DE CARNAUBA, ORYZA SATIVA (RICE) BRAN WAX, MICA, BUTYROSPERMUM PARKII (SHEA) BUTTER, SILICA, GARCINIA INDICA SEED BUTTER, HELIANTHUS ANNUUS (SUNFLOWER) SEED WAX, TOCOPHERYL ACETATE, GLYCERYL CAPRYLATE, GLYCERYL UNDECYLENATE, SORBITAN OLEATE. MAY CONTAIN/PEUT CONTENIR [+/-} RED 28 LAKE (CI 45410), RED 6 (CI 15850), RED 7 (CI 15850), IRON OXIDES (CI 77491, CI 77492, CI 77499) , TITANIUM DIOXIDE (CI77891), BLUE 1 LAKE (CI42090)

Tips for best results

Step
1
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Take your lipstick & apply to your top & bottom lip

Step
2
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Smudge your lips together to blend

Step
3
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With a clean finger dab a little to your cheeks & blend!

Step
4
StepStepStepStep

Ta-daah! A timeless & elegant look is yours!

Customers love it

What they're saying
I feel beautiful
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Jana

Couldn't wait to try!
I'd never seen this site before but was blown away by the video & tips from Katie. When my packages arrived looking beautiful all wrapped with care. Couldn't wait to try - OMG best make up ever! LOVE it & cant recommend it highly enough!

Denise C

Simple & beautiful!
I found it a simple way to feel and look beautiful with these natural and easy tutorials & products! Great tips to get great looks!!

Roma M

Best I've ever looked!
I haven't looked so fresh faced since my 20's - I'm 42 now! I'm getting lots of compliments and, it's the easiest makeup routine! Your recommendations are the highest quality makeup I've had & they do exactly what you said!

Christy H

Thank you!
I'm not a person that writes reviews, but I'm so pleased that I had to. I saw your tutorials & thought 'this is what I need.' I have tried many a product over the years, the ones that I bought from you are wonderful!

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