Makeup Artist Approved Beauty
hand-picked by Makeup Artist
Introducing Lord & Berry Back in Black Mascara
Why you'll love it
by Makeup Artist
Okay, so here’s the deal – this mascara might not be love at first use!
In fact, it can take a few tries to get used to the super-slim wand…
…but once you do, prepare to love it forever!
This is my all-time favourite volume-boosting mascara (and that’s saying something as a Makeup Artist)!
Back in Black Mascara
Lord & Berry ‘Back in Black’ Mascara is one of the few (rare to find) mascaras that can instantly take you from a natural look to high-volume!
Get ready for some full-on eye drama with this ‘never-want-to-be-without!' mascara!
What makes ‘Back in Black’ unique?
You are in charge of the volume effect with this mascara!
With just one simple coat, you can achieve a natural, pretty look with an intensely pigmented black…
…but if you want to go all out, just keep applying more layers and watch your lashes take on the full volume effect!
And those notoriously tricky-to-reach tiny lashes…?
The Back in Black Mascara’s super-slim wand is precision-shaped, making it perfect for coating every single tiny lash on the outer and inner corners.
Find lashes you never even knew you had!
And that’s not all…
Plus, you know that your lashes are getting some TLC because of the conditioning natural waxes in the formula!
Lash health and volume… all in one.
Both hydrating and nourishing to each lash, Lord & Berry’s ‘Back in Black’ Mascara creates a protective layer to keep your lashes in beautiful condition.
So, if you want a mascara that can take you from day to night while making your lashes healthy…
…look no further than ‘Back In Black’ – a real-life mascara love story!
Results to expect:
- Deep black high definition and volume mascara that creates both lengthening and volume effects for extreme lashes!
- One stroke application of deep black colour for high density yet natural glance with buildable coverage so you decide what volume you want to rock
- Precision applicator brush for touch up of the smallest eyelashes – picks up those tiny corner lashes that you didn’t even know existed for more lash effect
- Formula based on natural waxes with hydrating and nourishing and active properties such as rice bran extracts with restructuring effect
- Creates a protective, tear-proof film that’s long-lasting yet easy to apply and remove
- ‘Fish’-shaped application brush for high definition and easy to separate lashes making each lash stand out
- Rice Bran Wax - a conditioning, vegan, non-comedogenic plant ingredient used in mascara as a natural thickener, binder and gelling agent to help strengthen the formulation
- Carnauba Wax - hypoallergenic making it excellent for the sensitive eye area and helping the mascara remain water-repellent while softening lashes, leaving them more voluminous, clump-free and allowing them to appear thicker and longer!
- Acacia Senegal Gum - a natural gum from the hardened sap of the Acacia Senegal tree which creates a thickening benefit that coats the lashes by lengthening and curling them
- Palmitic Acid - helps keep your lashes hydrated, and as an emollient, it lends to an improved texture of the formulation, which softens and smoothes the skin
About the brand: Lord & Berry
Lord & Berry is a boutique Italian fashion house that has revolutionised makeup into a vital fashion accessory since 1992. Dedicated to creating style, Lord & Berry has been a firm favourite backstage during Milan and Paris fashion weeks for years. They combine modern textures and contemporary colours with the highest quality raw materials and hypoallergenic ingredients into premium products.
At Beauty and the Boutique...
We love beauty and animals – so you always know the products we sell are never tested on animals.
Rice Bran Wax is a conditioning, vegan, non-comedogenic plant ingredient used in mascara as a natural thickener, binder and gelling agent to help strengthen the formulation. It's a perfect oil binder making it effective in reducing sweating in mascara. Plus, it works perfectly to boost lash volume while still leaving your lashes soft and flexible!
Carnauba Wax is hypoallergenic and helps the mascara be water-repellent which protects the lashes from tears. The oil extracted from Carnauba Palm leaves dried into the wax and acts as a natural thickener without clogging pores! It helps apply mascara smoother with silkier lashes and is great for even sensitive eyes. Carnuba Wax softens lashes and leaves them more voluminous and clump-free, as well as helping them appear thicker and longer!
Acacia Senegal Gum (or Gum Arabic) is a natural gum from the hardened sap of the Acacia Senegal tree. It’s a complex mixture of calcium, magnesium, and potassium salts of Arabic acid, and because of its thickening benefits, it’s helpful in cosmetics such as mascaras. This natural gum is a complex polysaccharide that coats the lashes by lengthening and curling them. It is used for its film-forming properties as it improves the texture of the mascara and helps ingredients 'stick' to the skin while forming a 'film', making it excellent for the mascara to stay in place!
This Palmitic Acid is from vegetal origins and helps keep your lashes hydrated! Palmitic Acid functions as an emollient, meaning it helps protect the skin and is a surfactant, emulsifier, and opacifying agent, all contributing to an improved texture of the formulation. It helps to soften and smooth the skin while ensuring that the mascara has an even consistency.