Two iconic reds, each crafted to glide on smoothly… and stay put for hours!

Say goodbye to constant reapplying, and hello to lips that speak volumes - confident, bold, and irresistibly kissable!

Your ultimate red lipstick duo has arrived from theBalm Meet Matt(e) Hughes:

Liquid Lipsticks in ‘Loyal’ & ‘Devoted’

Step into the spotlight with the two red lipsticks every beauty lover needs, with two red shades that promise to look absolutely drop-dead gorgeous on you! 

• Loyal – timeless, elegant, deep red
• Devoted – bold, stylish berry red

Wear in the day to elevate your jeans and tee combo for an ultra-cool look, then transition to cocktail hour in your little black dress!  With two of the most iconic red shades around, all that’s left is deciding which one matches your mood today.

Turns heads with this red revolution that your makeup bag has been waiting for!

What makes this lip duo so unique?

Unlike ordinary reds that fade or smudge, these matte liquid marvels deliver a velvety, no-smudge finish that feels light and comfortable all day. 

Infused with nourishing peppermint oil and antioxidant-rich limonene, these reds glide on effortlessly, leaving lips soft, hydrated, and perfectly pigmented.

This duo doesn’t just look good - it works hard to keep your look flawless from morning coffee to evening cocktails… and anything in between!

And that’s not all…

Encased in sleek, travel-friendly packaging, ‘Loyal’ and ‘Devoted’ are as gorgeous to hold as they are to wear. Ideal for slipping into your handbag, this duo lets you top up effortlessly on the go thanks to the precision wand, which glides on smoothly for perfectly defined lips every time.

Your ultimate matte red lip moment is here - bold, beautiful, and unapologetically you… 

…without a smudge in sight!

Results to expect

• Iconic red duo that instantly elevates your look with two rich, head-turning red shades
  
• Smudge-proof formula perfect for busy days and nights out
  
• Delivers a smooth, lightweight, matte finish that lasts for hours on end
  
• Keeps lips hydrated and soft, never dry or flaky
  
• Easy-to-apply wand for perfectly defined and effortless lips
  
• The ultimate confidence-boosting shades - powerful, bold, and unmissable!

Key ingredients

• Peppermint Oil provides a cooling, soothing effect that calms irritation, reduces redness, and refreshes lips
  
• Limonene is a natural antioxidant from citrus peels that protects lips from free radicals while brightening and uplifting
  
• Polyhydroxystearic Acid improves texture and spreadability while conditioning lips for a soft, smooth finish

SIZE: 7.4 mL / 0.25 FL OZ 

About the brand: theBalm

At theBalm, empowered glamour is championed - making you look incredible and feel your best. The mission? To help you achieve a flawless look in minutes. With timeless, versatile, and picture-perfect products featuring velvet textures, rich colours, and anti-ageing ingredients, they offer premium cosmetics at accessible prices. Unleash your inner artist and feel fabulous wherever the day takes you. theBalm was born by founder Marissa Shipman in 2004 with a philosophy to create makeup that inspires you to do what you love while looking good!

About Beauty and the Boutique

Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.

Why Shop with Beauty and the Boutique?

• Worldwide Shipping - We deliver to over 100 countries
• Cruelty-Free Products - Nothing we sell is ever tested on animals
• Makeup Artist Approved - Every product is tried, tested, and loved by Katie
• Free How-To Guides - Step-by-step help included with your order
• You're Giving Back - We plant a tree and support global charities with every purchase
• 20% Off When You Buy 3 - Use gift code 20 at checkout
• Rated Excellent on Trustpilot - Trusted by thousands of happy customers
• Top Quality Store on Google Shopping - Verified and reliable
• Trusted Worldwide – Customers in over 100 countries shop with us
• What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.

About Makeup Artist Katie

Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.