Is your hair notoriously tricky to keep looking shiny, smooth, strong and healthy?
When it comes to hair treatments, does it feel like you’ve “been there, done that”…
…but to no avail?
You’re not alone!
Finding a hair treatment that transforms colour processed, weak and brittle hair into soft, lightweight, strong and glossy locks (like you’ve just stepped out of the salon!) can be a struggle.
That is until now.
After years of searching, get ready for a hair mask that finally works!
Introducing the revolutionary:
72 Hair Replenishing Mask
…just wait to touch your silky new hair after using it!
Whatever your hair type is, 72 Hair Replenishing Mask will give your tresses a new lease of life!
Let the luxurious, deeply penetrating Replenishing Mask help de-frizz, strengthen and replenish moisture into the hair and watch your luscious locks be reborn.
What makes 72 Mask unique?
Avocado Oil, Hydrolysed Keratin, Wheat Germ Oil and Amino Acids (such as Arginine), along with a boost of Essential Oils, will all help put a beautiful shine on even the saddest of locks!
Feel your hair becoming shinier, smoother and stronger with every 72 Hair Replenishing Mask treatment you apply…
Say hello to frizz-free and ultra-nourished hair, even between salon visits!
And that’s not all…
The scent of 72 Hair Replenishing Mask is insanely addictive!
Luscious salon-worthy hair?
Let your new enviable locks do all the talking!
Key Ingredients:
- Hydrolysed Keratin - revitalises the hair and helps rebuild strength, which increases hair elasticity and reduces breakage and split ends for softer and heavenly smooth locks
- Wheat Germ Oil - helps maintain healthy hair thanks to being rich in Linoleic Acid, acting as a hair nourisher to restore shine and manageability… and fighting that unwanted frizz for smoother, sleeker strands
- Amino Acids such as Arginine - Arginine is a superstar amino acid! In fact, it’s one of the most crucial amino acids found in keratin; it strengthens hair, decreases hair breakage, and minimises hair loss and moisturisation. It also helps protect hair from the damaging effects of bleach. This is a real superhero treat to keep your tresses strong and luxurious!
- Avocado Oil - minerals found in amazing Avocado Oil can help seal cuticle cells, preventing hair from breaking and adding moisturising, repairing and strengthening properties to hair whilst it replenishes moisture leaving hair healthy and glossy!
- Essential oils - added to help soothe and hydrate your hair and, as a result, nourishes and eliminates frizzy hair for a smoother overall look
SIZE: 250ml / 8 fl.oz
About the brand: 72 Hair
The 72 Hair Team are passionate about each product. Their expert knowledge of innovative science and top ingredients means we get to experience a professional salon brand from the comfort of our home!
The chic packaging, gorgeous smell and premium results mean that they create a bespoke range of hair products to love.
Plus, they are vegan certified and care about our planet too with certified ingredients and recyclable packaging that promotes ‘green’ technology to help preserve our environment.
About Beauty and the Boutique
Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.
Why Shop with Beauty and the Boutique?
- Worldwide Shipping - We deliver to over 100 countries
- Cruelty-Free Products - Nothing we sell is ever tested on animals
- Makeup Artist Approved - Every product is tried, tested, and loved by Katie
- Free How-To Guides - Step-by-step help included with your order
- You're Giving Back - We plant a tree and support global charities with every purchase
- 20% Off When You Buy 3 - Use gift code 20 at checkout
- Rated Excellent on Trustpilot - Trusted by thousands of happy customers
- Top Quality Store on Google Shopping - Verified and reliable
- Trusted Worldwide – Customers in over 100 countries shop with us
- What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.
About Makeup Artist Katie
Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.
