Looking for the one lipstick that goes with everything?
This perfect, timeless shade is about to become your new best friend. With a universally flattering hue that complements every skin tone (and a skin-loving formula that soothes your lips!), it’s the effortless elegance your makeup bag has been waiting for.
Get ready – the ultimate go-to lipstick from IZI Beauty is just one swipe away!
Empowered Lipstick in ‘Purpose’
Ready to add the perfect finishing touch to any look?
‘Purpose’ is a universal mauve-nude and the ultimate, timeless lipstick every woman needs. With neutral undertones that complement every skin tone, it’s the understated elegance you can reach for every day…
…whether you’re at the office, out with friends, or on a date!
Its creamy, hydrating formula glides on effortlessly, providing comfort and long-lasting wear that keeps your lips feeling as good as they look. Soft, sophisticated, and beautifully versatile, ‘Purpose’ effortlessly enhances your natural beauty.
Make this classic, elegant hue your new go-to and elevate your everyday look with ease.
What makes this lipstick so unique?
‘Purpose’ is the ultimate go-to for timeless elegance and effortless sophistication. This universally flattering luxe mauve-nude shade, with its neutral undertones, adds a quiet yet undeniable charm to your look, making every moment feel just a little more polished.
With one swipe, your lips are draped in a rich, hydrating colour that feels as luxurious as it looks. The ultra-nourishing formula glides on smoothly, leaving a silky-soft finish that lasts from morning to night.
Step out with lips that exude refined beauty - no fuss, just pure elegance.
Infused with nourishing ingredients
‘Purpose’ is the ultimate in classic sophistication.
Infused with nourishing oils and rich emollients that glide on like silk, it offers your lips a wave of lightweight hydration and smooth, velvety comfort, delivering the perfect balance of sophistication and care.
Jojoba Seed Oil
Jojoba oil, prized for its lightweight texture and rich in oleic, lignoceric, and gondoic acids, is a powerhouse for hydrating lips. It forms a protective barrier, locking in moisture while shielding against environmental stressors. This oil's emollient properties soften and smooth lips, keeping them supple and preventing dryness or cracking. Ideal for sensitive skin, Jojoba oil is a go-to ingredient in lip care, ensuring lips remain soft, smooth, and well-nourished with regular use.
Shea Butter & Kokum Butter
A blend of two butters provides deep moisture to prevent lips from drying out. Shea butter, derived from the seeds of the shea tree, deeply hydrates and nourishes the lips, creating a protective barrier against harsh elements. Combined with Kokum butter, known for its potent emollient properties, this duo ensures your lips stay soft, smooth, and supple. Together, they offer the ultimate lip care experience, keeping your lips healthy and beautifully moisturised.
Vitamin E
Vitamin E oil's reparative and soothing properties protect your lips from irritation and sun damage while subtly plumping them for a fuller appearance. This makes it perfect for treating dry, cracked lips, restoring moisture, and ensuring your lips stay soft, smooth, and healthy. Ideal for daily use, it not only heals but also enhances your lips, giving them a naturally beautiful appearance.
And that’s not all…
A timeless mauve with endless possibilities — swipe it on lips or tap it on cheeks for an effortlessly polished glow. With its classic tone and creamy, skin-loving texture, ‘Purpose’ by IZI Beauty is the ultimate go-to.
Elegant, essential, and always in style — this is the lipstick everyone needs in their makeup collection.
Results to expect
- Universally flattering mauve nude delivers a refined, elegant & effortless wash of colour, enhancing your natural beauty with ease
- Ultra-nourishing, skincare-infused formula delivers deep hydration and all-day comfort, leaving lips soft and smooth
- Silky, creamy texture glides effortlessly for a smooth, polished finish
- Infused with shea butter, jojoba oil, and vitamin E to condition, soften, and protect delicate lips
- Vitamin E is rich in antioxidants to help soothe, repair, and care for your lips
- Shea butter offers deep moisture and a plush, cushiony feel
- Jojoba oil helps lock in hydration, keeping lips supple and cared for all day
- The perfect everyday versatile hue for a polished, graceful look - whether you're at the office, brunch, or a night out
- A must-have for your collection, this shade effortlessly elevates your style, adding a touch of understated elegance whenever you need it
SIZE: 3.75g / 0.13 fl oz
About the brand: IZI Beauty
IZI Beauty melds beauty and wellness, offering plant-based, high-performance formulas for all skin tones. This hybrid makeup includes nourishing ingredients and luxurious shades, enabling a conscious switch from synthetic products to clean, eco-friendly options. IZI Beauty values transparency, inclusivity, honesty, and responsibility, striving to reflect these principles in everything they do. Named after Parm Atwal-Uddin, the founder's children, IZI Beauty aims to make a lasting, positive impact on the environment by offsetting CO2 emissions through initiatives like the Carbon Tanzania project. Driven by our customers' needs, they continuously innovate to provide the clean, high-quality products the community deserves.
About Beauty and the Boutique
Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.
Why Shop with Beauty and the Boutique?
- Worldwide Shipping - We deliver to over 100 countries
- Cruelty-Free Products - Nothing we sell is ever tested on animals
- Makeup Artist Approved - Every product is tried, tested, and loved by Katie
- Free How-To Guides - Step-by-step help included with your order
- You're Giving Back - We plant a tree and support global charities with every purchase
- 20% Off When You Buy 3 - Use gift code 20 at checkout
- Rated Excellent on Trustpilot - Trusted by thousands of happy customers
- Top Quality Store on Google Shopping - Verified and reliable
- Trusted Worldwide – Customers in over 100 countries shop with us
- What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.
About Makeup Artist Katie
Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.
