Calling all you self-tan novices and people who suffer from streaky tans!
…this is a gradual tanning lotion not to be missed!
Introducing:
Vita Liberata Gradual Build Luxury Tan Lotion
I have tried just about every tan on the market… from oils and sprays to creams and mousses…
Some good, some bad and some ugly!
But most involve at least some skill when applying them, or you risk patchy streaks and stained hands!
That’s why I love this super easy, daily self-tanning lotion (and why I think you’ll love it too!) – with no skills required for a beautiful, subtle, natural-looking tan.
What makes this so unique?
This tan has no biscuity ‘tan smell’ (thanks to the Odour Remove™), no patches (thanks to the Moisture Locking System) and takes no time…
…and includes no toxins whatsoever!
Apply to bare skin with your bare hands – no tanning mitts even required.
The result?
A gorgeous, gradual, natural sun-kissed golden colour that never streaks and doesn’t cling to any dry areas.
The easiest, fail-proof way to self-tan for women scared of self-tans!
Vita Liberata’s Gradual Build Luxury Tan Lotion is the best daily gradual moisturiser for your face and body that I’ve found!
It really couldn’t be any easier – I love applying the lotion precisely like my regular body lotion just after showering and before bed, and then waking up to summer-ready skin…
…regardless of the season!
(and because it’s not too dark, it’s the perfect natural tan for winter!)
Maintaining your tan is easy…so for either building or extending your tan, apply the Gradual Build Luxury Tan Lotion every day for a healthy boost in colour and hydration – that fades evenly, just like an actual tan (only safer)!
And that’s not all…
And what’s even more fabulous is that you can now choose to get either one product to keep your tan in check or save a few pennies and get two products to see you (and your tan!) looking gorgeous for longer!
I put two Gradual Build Luxury Tan Lotion together with a special bundle because, from personal experience, I became so addicted to applying this to my skin in the winter that when I ran out, I panicked and had to wait for my next tube to be delivered…
…so no more waiting to look freshly sun-kissed every day!
Vita Liberata’s Gradual Build Luxury Tan Lotion is just the thing you need when you’re in a rush or want to skip the entire faux-tanning regime!
Results to expect:
- Enjoy the ease of a buildable, natural tan whilst keeping your skin hydrated and moisturised – no fuss, hassle or mess involved!
- Build the tan to your desires; deepen that sun-kissed glow as much or little as you like with regular use!
- Fades evenly, just like an actual tan (only safer)!
- The easiest, fail-proof way to self-tan for women scared of self-tans!
- No need to moisturise before application, no tanning mitts required (or skill!), no streaks, no patches, no odour, no hint of orange – just an incredibly natural-looking tan!
Key Ingredients:
- Features organic, natural skin nourish ingredients to keep your body & face hydrated, nourished and glowing
- Aloe Vera - rich in Vitamin C & E to help enhance skin elasticity and moisture while soothing gently and healing damaged skin to promote softer, smoother, healthier-looking and feeling skin
- Dihydroxyacetone (DHA) - a self-tan ingredient derived from plant extracts that allows the tan to develop faster resulting in a gradual, natural-looking and believable glowing tan (without harmful sun exposure), causing only the top layer of the skin cells to darken and gradually fading away when skin cells flake away and start to renew...just like a natural tan!
- Marula Oil - known as the "Elixir of Youth" is a multi-tasking plant oil rich in Omega 3 Acid and Vitamin E to help fight dehydration and dryness plus it fights signs of ageing
- Shea Butter - skin-loving antimicrobial that promotes a healthy skin barrier and helps fight wrinkles by protecting against harmful UV rays
- Liquorice - restores the balance of the skin, soothing irritations and reversing the appearance of age spots and appearance and keeps your skin from ageing prematurely
- Raspberry - improves skin texture, locking in moisture for a firmer, even appearance thanks to Vitamin E and other skin-loving acids
- Papaya - an effective skin exfoliator to remove dead cells and enhance the skin glow and complexion
- Pomegranates - neutralise the effect of free radicals and help cellular regeneration stimulating skin and keeping wrinkles at bay!
SIZE:
SINGLE: 1 X 200ml / 6.76 fl. Oz.
DUO: 2 X 200ml / 6.76 fl. Oz.
About the brand: Vita Liberata
Vita Liberata is a multi-award-winning expert in the skincare and tanning world, famous for creating their unique Odour Remove™ technology, the world’s first odourless tan.
They pride themselves on being a completely non-toxic tanning brand, free from parabens, perfume, alcohol and all chemicals of concern. Using only natural, certified organic, and Eco-certified DHA approved extracts in their tanning formulas, they are passionate about offering a conditioning, simplified skincare treatment while giving you flawless tanned skin with a velvety soft finish and long-lasting hydration.
About Beauty and the Boutique
Beauty and the Boutique is a proudly independent, online-only beauty destination where you’ll only ever find products you can truly trust. Every item is hand-picked by makeup artist Katie Clement-Lorford based purely on performance, quality, and how it makes you feel - never because a brand has paid for it to be featured. There are no sponsored listings, no paid placements - just Katie’s genuine beauty favourites. Every product is selected with care and never tested on animals, so you can trust that what you see is what Katie truly believes in. With thousands of five-star reviews from customers around the world, we’re here to make beauty simple, uplifting, and truly trustworthy.
Why Shop with Beauty and the Boutique?
- Worldwide Shipping - We deliver to over 100 countries
- Cruelty-Free Products - Nothing we sell is ever tested on animals
- Makeup Artist Approved - Every product is tried, tested, and loved by Katie
- Free How-To Guides - Step-by-step help included with your order
- You're Giving Back - We plant a tree and support global charities with every purchase
- 20% Off When You Buy 3 - Use gift code 20 at checkout
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- Trusted Worldwide – Customers in over 100 countries shop with us
- What’s more, you’ll get free beauty, makeup, and skincare advice from Katie. And if you have any questions, our friendly team - expertly trained by Katie herself - will reply within 24 hours.
About Makeup Artist Katie
Katie Clement-Lorford is the founder of Beauty and the Boutique and her own makeup line, Love Katie. With over 25 years’ experience as a professional makeup artist, Katie has worked with real women of all ages, skin tones, and confidence levels — and now brings that expertise directly to you. At Beauty and the Boutique, Katie personally hand-picks and approves every product based on performance, quality, and how it makes you feel. For many consecutive years running, Katie Clement-Lorford has been a UK beauty awards judge. She’s also a passionate advocate for kindness, simplicity, and feel-good beauty that truly works.
