Carnuba Wax (Copernicia Cerifera): Helps soften your lashes as well as makes them appear thicker, longer and more voluminous! It also has a high melting point and is water-repellent which protects lashes from tears and creates a non-stick effect - perfect for mascara formulation. Carnauba Wax is hypoallergenic, so it's great for even sensitive eyes. Plus, because it's a very emollient wax, it makes applying mascara much smoother with silkier lashes as a result!

Nylon 6: High-quality nylon fibres that help give your lashes the look of greater volume and length! The nylon fibres effortlessly enhance the fullness of lashes to give you that glamorous false eyelash effect without wearing fake lashes, lash extensions or a lash lift. The fibre mascaras are infused with tiny synthetic fibres that attach to the lash tips to extend, build, and plump up the lashes!

Butylene Glycol: Helps create a conditioning effect for keeping lashes soft and healthy! Butylene glycol is a solvent that allows active ingredients from being clumpy and staying dissolved - perfect for clump-free lashes!

Caprylyl Glycol: Helps create a conditioning effect for keeping lashes soft and healthy! Caprylyl glycol is an alcohol that comes from a fatty acid; however, it's a very hydrating ingredient despite being alcohol. Also, as a humectant (that pulls water into the skin), it helps to keep skin moisturised.

Rice Bran Wax (Oryza Sativa Sera): A conditioning, vegan, non-comedogenic plant ingredient used in mascara as a natural thickener, binder and gelling agent to help strengthen the formulation. It's a perfect oil binder making it effective in reducing sweating in mascara. Plus, it works perfectly to boost lash volume while still leaving your lashes soft and flexible!

Carnuba Wax (Copernicia Cerifera): A hypoallergenic wax that helps the mascara be water-repellent which protects the lashes from tears. The oil extracted from Carnauba Palm leaves dried into the wax and acts as a natural thickener without clogging pores! It helps apply mascara smoother with silkier lashes and is great for even sensitive eyes. Carnuba Wax softens lashes and leaves them more voluminous and clump-free, as well as helping them appear thicker and longer!

Acacia Senegal Gum: A natural gum from the hardened sap of the Acacia Senegal tree. It’s a complex mixture of calcium, magnesium, and potassium salts of Arabic acid, and because of its thickening benefits, it’s helpful in cosmetics such as mascaras. This natural gum is a complex polysaccharide that coats the lashes by lengthening and curling them. It is used for its film-forming properties as it improves the texture of the mascara and helps ingredients 'stick' to the skin while forming a 'film', making it excellent for the mascara to stay in place!

Palmitic Acid: Comes from vegetal origins and helps keep your lashes hydrated! Palmitic Acid functions as an emollient, meaning it helps protect the skin and is a surfactant, emulsifier, and opacifying agent, all contributing to an improved texture of the formulation. It helps to soften and smooth the skin while ensuring that the mascara has an even consistency.

Candelilla Wax: A plant-based wax that's super hydrating, nourishing, quick-absorbing and high in fatty acids, making the eyeliner very smooth and silky - ideal for lining the eyes and being soft on the delicate skin around the eyes! Candelilla Wax is also non-comedogenic, so it won't clog pores. The Vitamin A in the wax promotes cell regeneration, protects against sunspots and ageing skin, and is an excellent ingredient for the sensitive skin around your eyes.

Carnuba Wax (Cera Carnuba): A hypoallergenic, water-repellent and very emollient wax, making it perfect for giving eyeliner a smooth application and glossy finish! The oil extracted from Carnauba Palm acts as a natural thickener without clogging pores! It helps apply the liner smoothly and is great for even sensitive eyes. Carnuba Wax gives a soft and silky feeling to the liner.

Beeswax (Cera Alba): Helps create a protective layer on the skin and adds a creamy consistency - perfect for use in eyeliner products to give the formulation a soft texture that's easy to apply and comfortable to wear! It also results in a smoother and more natural look without accentuating fine lines. Thanks to its anti-inflammatory and protective properties, Beeswax helps protect skin from environmental damage. Plus, it helps stabilise the eyeliner, ensuring it stays on the skin for longer yet, thanks to its emollient properties, still keeps the liner's texture soft and smooth. As a natural humectant (meaning it attracts water), Beeswax locks in moisture, providing a natural remedy against dry skin. Vitamin A helps lessen wrinkles and age spots while reconstructing damaged skin cells, making Beeswax an excellent ingredient for beautifying skin!

Moringa Seed Oil (Moringa Oleifera): An all-around wonder oil rich in skin-loving vitamins A, B, C, D and E, ensuring the eyeliner is soft and smooth on the skin! Moringa Oil gives the liner formulation a creamy texture, plus it's known to reduce fine lines and wrinkles. Keep your skin moisturised for an overall radiance with protection against the environment. This magical, nutrient-dense oil keeps your skin youthful and plump and rich in emollient omega fatty acids such as oleic acid, palmitoleic and linoleic acids. Plus, Moringa has antimicrobial, antibacterial, antioxidant, antifungal, and anti-ageing properties that also help the product absorb quickly into the skin.