Makeup Artist Approved Beauty

hand-picked by Makeup Artist

Introducing 72 Hair Intense Replenishing Mask

Makes hair salon smooth and incredibly strong!
Katie holding 72 Hair Intense Replenishing Mask
Benefits of 72 Hair Intense Replenishing Mask
72 Hair Intense Replenishing Mask key ingredients
72 Hair Intense Replenishing Mask results
Why you'll love 72 Hair Intense Replenishing Mask
72 Hair Intense Replenishing Mask
Beauty and the Boutique order perks, charities and planting trees
Scroll down to discover more 72 Hair Intense Replenishing Mask tips
Katie holding 72 Hair Intense Replenishing Mask
Benefits of 72 Hair Intense Replenishing Mask
72 Hair Intense Replenishing Mask key ingredients
72 Hair Intense Replenishing Mask results
Why you'll love 72 Hair Intense Replenishing Mask
72 Hair Intense Replenishing Mask
Beauty and the Boutique order perks, charities and planting trees
Scroll down to discover more 72 Hair Intense Replenishing Mask tips

Introducing 72 Hair Intense Replenishing Mask

Makes hair salon smooth and incredibly strong!

$31

Free worldwide delivery today!

none of the products we sell are ever tested on animals

Each item is hand-picked by Makeup Artist Katie in an honest & non-biased way, without any kind of paid endorsement

All products come with a how-to guide on how to best use your new item at home

We use our company proceeds to give back to people, animals and the world around us

Plus, we plant a tree in your honour every time you shop with us

Why you'll love it

by Makeup Artist

Is your hair notoriously tricky to keep looking shiny, smooth, strong and healthy?

When it comes to hair treatments, does it feel like you’ve “been there, done that”…

…but to no avail?

You’re not alone!

Finding a hair treatment that transforms colour processed, weak and brittle hair into soft, lightweight, strong and glossy locks (like you’ve just stepped out of the salon!) can be a struggle.

That is until now.

After years of searching, get ready for a hair mask that finally works!

Introducing the revolutionary:

72 Hair Replenishing Mask

…just wait to touch your silky new hair after using it!

Whatever your hair type is, 72 Hair Replenishing Mask will give your tresses a new lease of life!

Let the luxurious, deeply penetrating Replenishing Mask help de-frizz, strengthen and replenish moisture into the hair and watch your luscious locks be reborn.

What makes 72 Mask unique?

Avocado Oil, Hydrolysed Keratin, Wheat Germ Oil and Amino Acids (such as Arginine), along with a boost of Essential Oils, will all help put a beautiful shine on even the saddest of locks!

Feel your hair becoming shinier, smoother and stronger with every 72 Hair Replenishing Mask treatment you apply…

Say hello to frizz-free and ultra-nourished hair, even between salon visits!

And that’s not all…

The scent of 72 Hair Replenishing Mask is insanely addictive!

Luscious salon-worthy hair?

Let your new enviable locks do all the talking!

Key Ingredients:
  • Hydrolysed Keratin - revitalises the hair and helps rebuild strength, which increases hair elasticity and reduces breakage and split ends for softer and heavenly smooth locks
  • Wheat Germ Oil - helps maintain healthy hair thanks to being rich in Linoleic Acid, acting as a hair nourisher to restore shine and manageability… and fighting that unwanted frizz for smoother, sleeker strands
  • Amino Acids such as Arginine - Arginine is a superstar amino acid! In fact, it’s one of the most crucial amino acids found in keratin; it strengthens hair, decreases hair breakage, and minimises hair loss and moisturisation. It also helps protect hair from the damaging effects of bleach. This is a real superhero treat to keep your tresses strong and luxurious!
  • Avocado Oil - minerals found in amazing Avocado Oil can help seal cuticle cells, preventing hair from breaking and adding moisturising, repairing and strengthening properties to hair whilst it replenishes moisture leaving hair healthy and glossy!
  • Essential oils - added to help soothe and hydrate your hair and, as a result, nourishes and eliminates frizzy hair for a smoother overall look

SIZE: 250ml / 8 fl.oz

About the brand: 72 Hair

The 72 Hair Team are passionate about each product. Their expert knowledge of innovative science and top ingredients means we get to experience a professional salon brand from the comfort of our home!

The chic packaging, gorgeous smell and premium results mean that they create a bespoke range of hair products to love.

Plus, they are vegan certified and care about our planet too with certified ingredients and recyclable packaging that promotes ‘green’ technology to help preserve our environment.

At Beauty and the Boutique...

We love beauty and animals – so you always know the products we sell are never tested on animals.

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Ingredients

The Magic Formula Inside:
  • Minerals found in Avocado Oil can help seal cuticle cells, prevent hair from breaking, add hydration, repair and strengthen hair's properties whilst replenishing moisture, leaving your hair looking (and feeling!) healthy, happy and glossy! Thanks to its composition of vitamins, antioxidants and monounsaturated fats, Avocado Oil can help prevent hair from breaking, keeping it strong and healthy due to the hydration of the skin on the scalp. Hair is also easier to manage with less tangles thanks to this amazing oil!

  • For soft, silky tresses look no further than Wheat Germ Oil! Helping to maintain healthy hair, this oil is rich in linoleic acid, acting as a hair nourisher to restore shine and manageability… and fighting that unwanted frizz for smoother, sleeker and healthier-looking strands! Thanks to its emollient, long-chain fatty acids it helps reduce dry hair and instead boosts softness and moisture into your hair - a great remedy if you use heat or colorants. Wheat Germ Oil is beneficial for hair and scalp because it stimulates a healthy scalp and hair growth, while keeping the moisture locked inside hair strands to keep your hair looking soft and luscious!

  • Arginine is a superstar amino acid! In fact, it's one of the most crucial amino acids found in keratin; it strengthens hair, decreases hair breakage, and minimises hair loss. It also helps protect hair from the damaging effects of bleach and keeps it moisturised. Arginine fortifies the hair follicles in order to relax the blood vessels to stimulate healthy hair growth. It nourishes your hair, helping to strengthen your hair from deep within... a real superhero treat to keep your tresses strong and luxurious!

  • Hydrolysed Keratin revitalises the hair and helps rebuild hair strength by filling in tiny gaps in the hair shaft's three layers (the cuticle, cortex, and medulla). This means a boost in hair elasticity, which reduces breakage and split ends, resulting in softer, smoother and stronger locks with more volume and shine!

Not Tested On Animals

Nut Free

Non-Comedogenic

Vegan

Palm Oil Free

AQUA/WATER, CETEARYL ALCOHOL, CETYL ALCOHOL, STEARTRIMONIUM CHLORIDE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, PARAFFINUM LIQUIDUM, COCODIMONIUM HYDROXYPROPYL HYDROLYZED WHEAT PROTEIN, DIPROPYLENE GLYCOL, ISOPROPYL ALCOHOL, PARFUM/FRAGRANCE, BEHENTRIMONIUM METHOSULFATE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM, ETHOSULFATE, HYDROXYETHYLCELLULOSE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANTERIOL, TRITICUM VULGARE (WHEAT) GERM OIL, PERSEA GRATISSIMA (AVOCADO) OIL, SODIUM PCA, SODIUM LACTATE, ARGININE, ASPARTIC ACID, PCA, ETHYLHEXYLGLYCERIN, EDTA, GLYCINE, ALANINE, SERINE, VALINE, ISOLEUCINE, THREONINE, PROLINE, HISTIDINE, PHENYLALANINE, PHENOXYETHANOL, BENZOIC ACID, DEHYDROACETIC ACID, POTASSIUM SORBATE, LINALOOL, LIMONENE, CI 19140

Tips for best results

Step
1
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Wash hair with your regular shampoo and/or conditioner

Step
2
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Work a generous amount of mask from mid-lengths to ends

Step
3
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Leave for 15mins minimum & rinse product out thoroughly

Step
4
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Ta-daah! Use 1-2 times a week for strong, lustrous hair!

Customers love it

What they're saying
Already placing my next order!
Yesterday I received my very first order from Beauty and boutique, it was beautifully wrapped and lovingly packed and arrived just in time to cheer me up. Thank you guys. I've already started looking what to order next!!

Sandy S

Amazing company!
Amazing company and your product are fantastic! My delivery arrived promptly and was packaged beautifully, with a little packet of love hearts what a wonderful gesture Beauty and the boutique were on hand to help me with advice, and nothing was too much trouble! Thank you so very much!

Kerri R

I'm blown away!
Just received my beautiful little parcel. Absolutely blown away by how great the products are, thank you so much for the brilliant recommendations and the amazingly fast delivery along with simply lovely customer service.

Kris B

I can't recommend this enough!
I've just received my second order today, beautifully packaged and amazing stuff. I shall be a regular customer from now on, I'm recommending to all my friends and family

Rachel H

How could I resist?!
Free shipping world wide today! How could I resist trying these products now?!

Lynley R

You can trust them 100%!
The packaging is so beautiful & I absolutely loved the products, looking forward to buy more. Each & every product mentioned in the site is individually tried & tested by lovely Katie, so you can trust it 100%. I highly recommend this website.

Reshmi C

I'll be back!
My parcel arrived today! Thank you for the speedy international delivery and beautiful packaging! I'll definitely be ordering again!

Claire D

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