hand-picked by Makeup Artist
Introducing 72 Hair Intense Replenishing Mask
Why you'll love it
by Makeup Artist
Is your hair notoriously tricky to keep looking shiny, smooth, strong and healthy?
When it comes to hair treatments, does it feel like you’ve “been there, done that”…
…but to no avail?
You’re not alone!
Finding a hair treatment that transforms colour processed, weak and brittle hair into soft, lightweight, strong and glossy locks (like you’ve just stepped out of the salon!) can be a struggle.
That is until now.
After years of searching, get ready for a hair mask that finally works!
Introducing the revolutionary:
72 Hair Replenishing Mask
…just wait to touch your silky new hair after using it!
Whatever your hair type is, 72 Hair Replenishing Mask will give your tresses a new lease of life!
Let the luxurious, deeply penetrating Replenishing Mask help de-frizz, strengthen and replenish moisture into the hair and watch your luscious locks be reborn.
What makes 72 Mask unique?
Avocado Oil, Hydrolysed Keratin, Wheat Germ Oil and Amino Acids (such as Arginine), along with a boost of Essential Oils, will all help put a beautiful shine on even the saddest of locks!
Feel your hair becoming shinier, smoother and stronger with every 72 Hair Replenishing Mask treatment you apply…
Say hello to frizz-free and ultra-nourished hair, even between salon visits!
And that’s not all…
The scent of 72 Hair Replenishing Mask is insanely addictive!
Luscious salon-worthy hair?
Let your new enviable locks do all the talking!
- Hydrolysed Keratin - revitalises the hair and helps rebuild strength, which increases hair elasticity and reduces breakage and split ends for softer and heavenly smooth locks
- Wheat Germ Oil - helps maintain healthy hair thanks to being rich in Linoleic Acid, acting as a hair nourisher to restore shine and manageability… and fighting that unwanted frizz for smoother, sleeker strands
- Amino Acids such as Arginine - Arginine is a superstar amino acid! In fact, it’s one of the most crucial amino acids found in keratin; it strengthens hair, decreases hair breakage, and minimises hair loss and moisturisation. It also helps protect hair from the damaging effects of bleach. This is a real superhero treat to keep your tresses strong and luxurious!
- Avocado Oil - minerals found in amazing Avocado Oil can help seal cuticle cells, preventing hair from breaking and adding moisturising, repairing and strengthening properties to hair whilst it replenishes moisture leaving hair healthy and glossy!
- Essential oils - added to help soothe and hydrate your hair and, as a result, nourishes and eliminates frizzy hair for a smoother overall look
SIZE: 250ml / 8 fl.oz
About the brand: 72 Hair
The 72 Hair Team are passionate about each product. Their expert knowledge of innovative science and top ingredients means we get to experience a professional salon brand from the comfort of our home!
The chic packaging, gorgeous smell and premium results mean that they create a bespoke range of hair products to love.
Plus, they are vegan certified and care about our planet too with certified ingredients and recyclable packaging that promotes ‘green’ technology to help preserve our environment.
At Beauty and the Boutique...
We love beauty and animals – so you always know the products we sell are never tested on animals.
Minerals found in Avocado Oil can help seal cuticle cells, prevent hair from breaking, add hydration, repair and strengthen hair's properties whilst replenishing moisture, leaving your hair looking (and feeling!) healthy, happy and glossy! Thanks to its composition of vitamins, antioxidants and monounsaturated fats, Avocado Oil can help prevent hair from breaking, keeping it strong and healthy due to the hydration of the skin on the scalp. Hair is also easier to manage with less tangles thanks to this amazing oil!
For soft, silky tresses look no further than Wheat Germ Oil! Helping to maintain healthy hair, this oil is rich in linoleic acid, acting as a hair nourisher to restore shine and manageability… and fighting that unwanted frizz for smoother, sleeker and healthier-looking strands! Thanks to its emollient, long-chain fatty acids it helps reduce dry hair and instead boosts softness and moisture into your hair - a great remedy if you use heat or colorants. Wheat Germ Oil is beneficial for hair and scalp because it stimulates a healthy scalp and hair growth, while keeping the moisture locked inside hair strands to keep your hair looking soft and luscious!
Arginine is a superstar amino acid! In fact, it's one of the most crucial amino acids found in keratin; it strengthens hair, decreases hair breakage, and minimises hair loss. It also helps protect hair from the damaging effects of bleach and keeps it moisturised. Arginine fortifies the hair follicles in order to relax the blood vessels to stimulate healthy hair growth. It nourishes your hair, helping to strengthen your hair from deep within... a real superhero treat to keep your tresses strong and luxurious!
Hydrolysed Keratin revitalises the hair and helps rebuild hair strength by filling in tiny gaps in the hair shaft's three layers (the cuticle, cortex, and medulla). This means a boost in hair elasticity, which reduces breakage and split ends, resulting in softer, smoother and stronger locks with more volume and shine!