hand-picked by Makeup Artist
Introducing Emani Organic Soy Infused Mascara
Why you'll love it
by Makeup Artist
Finding the perfect natural look mascara (that never looks fake or cloggy!) can feel a little overwhelming…
…especially if you have sensitive eyes!
Eyes, and the delicate skin around them, are easily triggered by harsh or heavy formulas, leaving lashes damaged, dry, and brittle…
…and the fragile skin around them sore and irritated.
You need a mascara that’s gentle on the eyes but tough on staying power – so you never need to worry about your mascara smudging!
Luckily, Emani has a winning new smudge-proof formula created especially for sensitive eyes!
You’re going to love:
Emani Organic Soy Infused Mascara
Mascara belongs to most of our makeup essentials… so you want one that you trust with the most delicate part of your body: your eyes.
The Organic Soy Infused Mascara is a nourishing, naturally comfortable and non-irritating formula while keeping lashes clump-free!
Plus, this vegan, organic, and water-proof wonder thickens, strengthens and conditions each lash, too, thanks to a unique blend of soy protein and cucumber extract, which keeps lashes strong, soft and fortified with each wear.
And you’ll never compromise on the look either - naturally lifted, longer and fuller-looking lashes are yours too…
…this really is one hard-working (yet gentle) mascara!
What makes this mascara so unique?
Zero harsh ingredients, zero fragrance and zero tears…
…this is a sensitive eye beauty hero!
The award-winning Organic Soy Infused Mascara is an all-natural and ultra-kind formulation designed for everyone, especially for the most sensitive eyes.
Infused with a natural Soy Protein Extract specifically designed to nourish eyelashes to keep them healthy, strong, and happy with a lightweight and smooth texture…
…so, you can blink away any streaks, clumps, or tear fears!
The soy protein hydrates and nourishes your lashes with buildable volume helping to smooth and condition lashes for a lasting, pretty, natural finish and coverage.
Plus, it’s waterproof and smudge-resistant, so you can be sure you’re always looking on point … (even when your emotions aren’t)!
Keep your eyes firmly on the prize with Emani’s Soy Mascara!
And that’s not all…
…the specially designed brush deserves its very own shout-out!
This unique hourglass brush is shaped to resemble a tree (with a soft contour in the middle) as a homage to Mother Nature.
Not only is this a lovely idea, but it’s a design genius for reaching each individual lash while lengthening, lifting and curling for that false lash effect – what’s not to love?
Catch every single eyelash and envelope them with colour without ever weighing them down!
Could Emani’s Organic Soy Infused Mascara finally be the answer your sensitive eyes have been looking for all this time?
Get healthy, long, full, and happy lashes with Emani’s Organic Soy Infused Mascara…
…your eyes and lashes will thank you for it now and in future!
Results to expect
- Non-irritating mascara formula, so eyes are safe and healthy
- Gentle, vegan & organic ingredients that are suitable for sensitive eyes
- Naturally beautiful lashes that hold a curl are lifted and longer looking
- Long-lasting and, smudge-proof formula, so you feel confident in your look all-day
- The innovative tree-shaped brush gives lashes full coverage with a clump-free definition
- Contains a unique blend of natural ingredients like soy protein and cucumber extract to promote lash strength & health
Award Winning Formula
Don’t just take our word for it – check out these outstanding awards that Organic Soy Infused Mascara has achieved:
- Luscious Lashes Awards 2019 - Winner
- Naturals Natural Health Beauty Awards 2022 - Shortlisted in Mascara Category - Finalist
About the brand: Emani
Emani Vegan Cosmetics (founded in Huntington Beach, California, in 1998) by Michelle Doan is uniquely formulated to benefit sensitive, acne-prone, and ageing skin. After struggling with problematic skin, Michelle created products that combine natural minerals with certified-organic botanicals, oils, plant extracts and waxes (with potent doses of Vitamin C, Hyaluronic Acids and Peptides) to create quality makeup that enhances your dermatologic health and the appearance of skin without the use of toxins.
Emani Vegan Cosmetics believes in a beauty experience that is completely 100% Cruelty-free, 100% Gluten-free, and 100% Vegan certified. Eco-friendly manufacturing, green technology, and ethical suppliers are deeply rooted in the Emani Vegan Cosmetics ethos.
Their mission has always been to make clean yet high-performing products for loved ones, moms, friends, daughters, and you!
At Beauty and the Boutique…
We love beauty and animals – so you always know the products we sell are never tested on animals.
Soy Protein is not just good for skin, but very beneficial in hair care products too as it acts as a hair conditioner! Being rich in Vitamin E, it contains suberb moisturising properties making it perfect for softening and strengthening lashes. Loaded with essential amino acids further helps to smooth and condition each individual lash for a naturally beautiful finish and coverage.
Cucumber Extract is a superfood for the skin! With an astringent effect, it helps to soothe, calm and effectively relieve puffy skin – perfect for the delicate skin around eyes. It also helps promote the skin's natural shedding of its outer layer during cell turnover, which keeps your skin looking fresh and young. Finally, Cucumber Extract hydrates skin with its refreshing properties, resulting in a healthier-looking complexion and reducing redness in the skin.
Carnauba Wax is hypoallergenic and helps the mascara be water-repellent, protecting the lashes from tears. The oil extracted from Carnauba Palm leaves dried into the wax, acting as a natural thickener without clogging pores! It helps apply mascara smoother with silkier lashes and is great for even very sensitive eyes. Carnuba Wax softens lashes and leaves them more voluminous and clump-free!
Candelilla Wax is a plant-based wax and a suitable vegan alternative to beeswax. It's super hydrating, nourishing, quick-absorbing and high in fatty acids, making your lashes smooth and silky. Candelilla Wax is also non-comedogenic so that it won't clog pores. The Vitamin A in the wax promotes cell regeneration, protects against sunspots and ageing skin, and is an excellent ingredient for the sensitive skin around the eyes.
Arnica Flower Extract helps keep lashes conditioned, moisturised and super soft! Thanks to its anti-inflammatory, antibacterial, analgesic, and antiseptic properties, it's the perfect ingredient for soothing dry or brittle lashes. Arnica is also soothing for delicate skin around eyes by restoring suppleness to dry or damaged skin.