Beauty

hand-picked by Makeup Artist

Introducing Emani Organic Soy Infused Mascara

Naturally nourishing mascara for sensitive eyes & delicate lashes
Emani Organic Soy Infused Mascara before and after
Benefits of the Emani Organic Soy Infused Mascara
Emani Organic Soy Infused Mascara before and after
Emani Organic Soy Infused Mascara on all skin tones
Emani Organic Soy Infused Mascara features
Results of Emani Organic Soy Infused Mascara
Why you'll love Emani Organic Soy Infused Mascara
Beauty and the Boutique order perks, charity and planting trees
Scroll down to discover more about Emani Organic Soy Infused Mascara
Emani Organic Soy Infused Mascara
Emani Organic Soy Infused Mascara before and after
Benefits of the Emani Organic Soy Infused Mascara
Emani Organic Soy Infused Mascara before and after
Emani Organic Soy Infused Mascara on all skin tones
Emani Organic Soy Infused Mascara features
Results of Emani Organic Soy Infused Mascara
Why you'll love Emani Organic Soy Infused Mascara
Beauty and the Boutique order perks, charity and planting trees
Scroll down to discover more about Emani Organic Soy Infused Mascara
Emani Organic Soy Infused Mascara

Introducing Emani Organic Soy Infused Mascara

Naturally nourishing mascara for sensitive eyes & delicate lashes

$29

Shipping worldwide today!

none of the products are ever tested on animals

Your purchase helps us fund small charities making a big difference

A tree is planted in your honour every time you shop with us

Every product is hand-picked by Makeup Artist & Founder Katie

Products are picked in an non-biased way, without paid endorsement

Every item comes with a how-to guide so you can get the best results from home!

Why you'll love it

by Makeup Artist

Finding the perfect natural look mascara (that never looks fake or cloggy!) can feel a little overwhelming…

…especially if you have sensitive eyes!

Eyes, and the delicate skin around them, are easily triggered by harsh or heavy formulas, leaving lashes damaged, dry, and brittle…

…and the fragile skin around them sore and irritated.

You need a mascara that’s gentle on the eyes but tough on staying power – so you never need to worry about your mascara smudging! 

Luckily, Emani has a winning new smudge-proof formula created especially for sensitive eyes!  

You’re going to love: 

Emani Organic Soy Infused Mascara

Mascara belongs to most of our makeup essentials… so you want one that you trust with the most delicate part of your body: your eyes.

The Organic Soy Infused Mascara is a nourishing, naturally comfortable and non-irritating formula while keeping lashes clump-free!

Plus, this vegan, organic, and water-proof wonder thickens, strengthens and conditions each lash, too, thanks to a unique blend of soy protein and cucumber extract, which keeps lashes strong, soft and fortified with each wear.

And you’ll never compromise on the look either - naturally lifted, longer and fuller-looking lashes are yours too…

…this really is one hard-working (yet gentle) mascara!

What makes this mascara so unique?

Zero harsh ingredients, zero fragrance and zero tears…

…this is a sensitive eye beauty hero!

The award-winning Organic Soy Infused Mascara is an all-natural and ultra-kind formulation designed for everyone, especially for the most sensitive eyes.

Infused with a natural Soy Protein Extract specifically designed to nourish eyelashes to keep them healthy, strong, and happy with a lightweight and smooth texture…

…so, you can blink away any streaks, clumps, or tear fears!

The soy protein hydrates and nourishes your lashes with buildable volume helping to smooth and condition lashes for a lasting, pretty, natural finish and coverage.

Plus, it’s waterproof and smudge-resistant, so you can be sure you’re always looking on point … (even when your emotions aren’t)!

Keep your eyes firmly on the prize with Emani’s Soy Mascara!

And that’s not all…

…the specially designed brush deserves its very own shout-out

This unique hourglass brush is shaped to resemble a tree (with a soft contour in the middle) as a homage to Mother Nature.

Not only is this a lovely idea, but it’s a design genius for reaching each individual lash while lengthening, lifting and curling for that false lash effect – what’s not to love?

Catch every single eyelash and envelope them with colour without ever weighing them down!

Could Emani’s Organic Soy Infused Mascara finally be the answer your sensitive eyes have been looking for all this time?

Get healthy, long, full, and happy lashes with Emani’s Organic Soy Infused Mascara…

…your eyes and lashes will thank you for it now and in future!

Results to expect 
  • Non-irritating mascara formula, so eyes are safe and healthy
  • Gentle, vegan & organic ingredients that are suitable for sensitive eyes
  • Naturally beautiful lashes that hold a curl are lifted and longer looking
  • Long-lasting and, smudge-proof formula, so you feel confident in your look all-day
  • The innovative tree-shaped brush gives lashes full coverage with a clump-free definition
  • Contains a unique blend of natural ingredients like soy protein and cucumber extract to promote lash strength & health

    SIZE: 10ml

    Award Winning Formula

    Don’t just take our word for it – check out these outstanding awards that Organic Soy Infused Mascara has achieved:

    • Luscious Lashes Awards 2019 - Winner
    • Naturals Natural Health Beauty Awards 2022 - Shortlisted in Mascara Category - Finalist
    About the brand:  Emani

    Emani Vegan Cosmetics (founded in Huntington Beach, California, in 1998) by Michelle Doan is uniquely formulated to benefit sensitive, acne-prone, and ageing skin. After struggling with problematic skin, Michelle created products that combine natural minerals with certified-organic botanicals, oils, plant extracts and waxes (with potent doses of Vitamin C, Hyaluronic Acids and Peptides) to create quality makeup that enhances your dermatologic health and the appearance of skin without the use of toxins.

    Emani Vegan Cosmetics believes in a beauty experience that is completely 100% Cruelty-free, 100% Gluten-free, and 100% Vegan certified. Eco-friendly manufacturing, green technology, and ethical suppliers are deeply rooted in the Emani Vegan Cosmetics ethos.

    Their mission has always been to make clean yet high-performing products for loved ones, moms, friends, daughters, and you!

    At Beauty and the Boutique…

    We love beauty and animals – so you always know the products we sell are never tested on animals.

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    Ingredients

    The Magic Formula Inside:
    • Soy Protein is not just good for skin, but very beneficial in hair care products too as it acts as a hair conditioner! Being rich in Vitamin E, it contains suberb moisturising properties making it perfect for softening and strengthening lashes. Loaded with essential amino acids further helps to smooth and condition each individual lash for a naturally beautiful finish and coverage.

    • Cucumber Extract is a superfood for the skin! With an astringent effect, it helps to soothe, calm and effectively relieve puffy skin – perfect for the delicate skin around eyes. It also helps promote the skin's natural shedding of its outer layer during cell turnover, which keeps your skin looking fresh and young. Finally, Cucumber Extract hydrates skin with its refreshing properties, resulting in a healthier-looking complexion and reducing redness in the skin.

    • Carnauba Wax is hypoallergenic and helps the mascara be water-repellent, protecting the lashes from tears. The oil extracted from Carnauba Palm leaves dried into the wax, acting as a natural thickener without clogging pores! It helps apply mascara smoother with silkier lashes and is great for even very sensitive eyes. Carnuba Wax softens lashes and leaves them more voluminous and clump-free!

    • Candelilla Wax is a plant-based wax and a suitable vegan alternative to beeswax. It's super hydrating, nourishing, quick-absorbing and high in fatty acids, making your lashes smooth and silky. Candelilla Wax is also non-comedogenic so that it won't clog pores. The Vitamin A in the wax promotes cell regeneration, protects against sunspots and ageing skin, and is an excellent ingredient for the sensitive skin around the eyes.

    • Arnica Flower Extract helps keep lashes conditioned, moisturised and super soft! Thanks to its anti-inflammatory, antibacterial, analgesic, and antiseptic properties, it's the perfect ingredient for soothing dry or brittle lashes. Arnica is also soothing for delicate skin around eyes by restoring suppleness to dry or damaged skin.

    Not Tested On Animals

    Nut Free

    Fragrance Free

    Hypoallergenic

    Oil Free

    Non-Comedogenic

    Vegan

    Paraben Free

    Gluten Free

    Palm Oil Free

    AQUA, COPERNICA CERIFERA (CARANUBA), EUPHORBIA CERIFERA CERA (CANDELILLA), GLYCINE SOJA (SOY) PROTEIN, GLYCERYL STEARATE, STEARIC ACID, POLYISOBUTENE, ROSMARINUS OFFICINALIS EXTRACT, ISODODECANE, ARNICA MONTANA FLOWER EXTRACT, SILICA, DIMETHICONE CROSSPOLYMER, ETHYLHEXYLGLYCERIN, XANTHAN GUM, CUCUMUS SATIVUS (CUCUMBER) FRUIT EXTRACT. ± IRON OXIDES (C177491, C177492, C177499)

    Tips for best results

    Step
    1
    Step Step StepStep Step

    Position the mascara wand as close to the lash line as possible

    Step
    2
    Step Step StepStep Step

    Wiggle the wand back & forth at the roots of your lash line

    Step
    3
    Step Step StepStep Step

    Now, sweep up to the tips of your lashes

    Step
    4
    Step Step StepStep Step

    Apply one coat of mascara to your lashes & wait 10 sec

    Step
    5
    Step Step StepStep Step

    Add a further 1-2 coats for the perfect natural look (waiting between coats)

    Customers love it

    What they're saying
    Friendly. Efficient. Human!
    If anyone needs an example of how to run an online business they should look no further than Beauty and the Boutique. Their customer service is outstanding. Questions are answered promptly. Delivery is quick with no issues and the products are carefully curated so you feel that your are purchasing bespoke beauty at competitive prices.

    Nickee

    Beautiful products!
    Love these products - actually LOVE every product l've ever ordered from Beauty and the Boutique.. Every delivery comes beautifully wrapped with a treat - it's like Christmas every time my order arrives and then there is the thoughtfulness of this amazing team. Can't recommend Katie and her team enough - you'll look better and be appreciated as a client! xx

    Caroline L

    6 out of 5 stars!
    Amazing products, after being sceptical of buying products I'd never used before online without testing, I now thoroughly trust Katie and the team. Every item I've tried has been EXACTLY as described and become a staple item for me. Have to mention the excellent Customer Love Team on Live Chat too above & beyond. Well done Team Beauty and the Boutique!

    Niki A

    Impressive products, wrapping & delivery
    Received my products today. Beautifully wrapped. From the minute I placed the order to the day received my products I knew every step of the way what the progress was. Cannot wait to try them out tomorrow. Very impressed- thank you. Highly recommend.

    Shán

    Big help!
    I'm not a big makeup wearer, and as such I'm pretty useless at it when I want to wear it. Beauty and the Boutique has helped enormously, and now I just stick to a few products recommended by Katie, and apply as her tutorials advise.

    Evelyn L

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