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What you'll learn in my video above

Two iconic reds, each crafted to glide on smoothly… and stay put for hours!

Say goodbye to constant reapplying, and hello to lips that speak volumes - confident, bold, and irresistibly kissable!

Your ultimate red lipstick duo has arrived from theBalm Meet Matt(e) Hughes:

Liquid Lipsticks in ‘Loyal’ & ‘Devoted’

Step into the spotlight with the two red lipsticks every beauty lover needs, with two red shades that promise to look absolutely drop-dead gorgeous on you! 

• Loyal – timeless, elegant, deep red
• Devoted – bold, stylish berry red

Wear in the day to elevate your jeans and tee combo for an ultra-cool look, then transition to cocktail hour in your little black dress!  With two of the most iconic red shades around, all that’s left is deciding which one matches your mood today.

Turns heads with this red revolution that your makeup bag has been waiting for!

What makes this lip duo so unique?

Unlike ordinary reds that fade or smudge, these matte liquid marvels deliver a velvety, no-smudge finish that feels light and comfortable for hours on end. 

Infused with nourishing peppermint oil and antioxidant-rich limonene, these reds glide on effortlessly, leaving lips soft, hydrated, and perfectly pigmented.

This duo doesn’t just look good - it works hard to keep your look flawless from morning coffee to evening cocktails… and anything in between!

And that’s not all…

Encased in sleek, travel-friendly packaging, ‘Loyal’ and ‘Devoted’ are as gorgeous to hold as they are to wear. Ideal for slipping into your handbag, this duo lets you top up effortlessly on the go thanks to the precision wand, which glides on smoothly for perfectly defined lips every time.

Your ultimate matte red lip moment is here - bold, beautiful, and unapologetically you… 

…without a smudge in sight!

About the brand: theBalm

At theBalm, empowered glamour is championed - making you look incredible and feel your best. The mission? To help you achieve a flawless look in minutes. With timeless, versatile, and picture-perfect products featuring velvet textures, rich colours, and anti-ageing ingredients, they offer premium cosmetics at accessible prices. Unleash your inner artist and feel fabulous wherever the day takes you. theBalm was born by founder Marissa Shipman in 2004 with a philosophy to create makeup that inspires you to do what you love while looking good!

At Beauty and the Boutique…

We love beauty and animals – so you always know the products we sell are never tested on animals.