IZI Beauty - Empowered Lipstick in ‘Purpose’

Looking for the one lipstick that goes with everything?

This perfect, timeless shade is about to become your new best friend. With a universally flattering hue that complements every skin tone (and a skin-loving formula that soothes your lips!), it’s the effortless elegance your makeup bag has been waiting for.

Get ready – the ultimate go-to lipstick from IZI Beauty is just one swipe away!

Empowered Lipstick in ‘Purpose’

Ready to add the perfect finishing touch to any look?

‘Purpose’ is a universal mauve-nude and the ultimate, timeless lipstick every woman needs. With neutral undertones that complement every skin tone, it’s the understated elegance you can reach for every day…

…whether you’re at the office, out with friends, or on a date!

Its creamy, hydrating formula glides on effortlessly, providing comfort and long-lasting wear that keeps your lips feeling as good as they look. Soft, sophisticated, and beautifully versatile, ‘Purpose’ effortlessly enhances your natural beauty.

Make this classic, elegant hue your new go-to and elevate your everyday look with ease.

What makes this lipstick so unique?

‘Purpose’ is the ultimate go-to for timeless elegance and effortless sophistication. This universally flattering luxe mauve-nude shade, with its neutral undertones, adds a quiet yet undeniable charm to your look, making every moment feel just a little more polished.

With one swipe, your lips are draped in a rich, hydrating colour that feels as luxurious as it looks. The ultra-nourishing formula glides on smoothly, leaving a silky-soft finish that lasts from morning to night.

Step out with lips that exude refined beauty - no fuss, just pure elegance. 

Infused with Nourishing Ingredients

‘Purpose’ is the ultimate in classic sophistication. 

Infused with nourishing oils and rich emollients that glide on like silk, it offers your lips a wave of lightweight hydration and smooth, velvety comfort, delivering the perfect balance of sophistication and care.

Jojoba Seed Oil

Jojoba oil, prized for its lightweight texture and rich in oleic, lignoceric, and gondoic acids, is a powerhouse for hydrating lips. It forms a protective barrier, locking in moisture while shielding against environmental stressors. This oil's emollient properties soften and smooth lips, keeping them supple and preventing dryness or cracking. Ideal for sensitive skin, Jojoba oil is a go-to ingredient in lip care, ensuring lips remain soft, smooth, and well-nourished with regular use.

Shea Butter & Kokum Butter

A blend of two butters provides deep moisture to prevent lips from drying out. Shea butter, derived from the seeds of the shea tree, deeply hydrates and nourishes the lips, creating a protective barrier against harsh elements. Combined with Kokum butter, known for its potent emollient properties, this duo ensures your lips stay soft, smooth, and supple. Together, they offer the ultimate lip care experience, keeping your lips healthy and beautifully moisturised.

Vitamin E

Vitamin E oil's reparative and soothing properties protect your lips from irritation and sun damage while subtly plumping them for a fuller appearance. This makes it perfect for treating dry, cracked lips, restoring moisture, and ensuring your lips stay soft, smooth, and healthy. Ideal for daily use, it not only heals but also enhances your lips, giving them a naturally beautiful appearance.

And that’s not all…

A timeless mauve with endless possibilities — swipe it on lips or tap it on cheeks for an effortlessly polished glow. With its classic tone and creamy, skin-loving texture, ‘Purpose’ by IZI Beauty is the ultimate go-to. 

Elegant, essential, and always in style — this is the lipstick everyone needs in their makeup collection.

About the brand: IZI Beauty

IZI Beauty melds beauty and wellness, offering plant-based, high-performance formulas for all skin tones. This hybrid makeup includes nourishing ingredients and luxurious shades, enabling a conscious switch from synthetic products to clean, eco-friendly options. IZI Beauty values transparency, inclusivity, honesty, and responsibility, striving to reflect these principles in everything they do. Named after Parm Atwal-Uddin, the founder's children, IZI Beauty aims to make a lasting, positive impact on the environment by offsetting CO2 emissions through initiatives like the Carbon Tanzania project. Driven by our customers' needs, they continuously innovate to provide the clean, high-quality products the community deserves.

At Beauty and the Boutique…

We love beauty and animals – so you always know the products we sell are never tested on animals.